Gameberry Labs - Senior Manager - Marketing/Creative (10-12 yrs)

Senior Marketing Manager (Creative)

Who We Are :

- Gameberry Labs, a thriving mobile games studio established in 2017 and headquartered in Bangalore, has aimed for an extraordinary vision - to become the premier game development company on a global scale.

- As a bootstrapped and profitable startup, Gameberry Labs has taken the mobile gaming scene by storm.

- Since our inception in 2017, our games 'Ludo STAR' and 'Parchisi STAR' have captivated players around the globe, resulting in an impressive 250M+ downloads.

Our Belief :

- Our profound belief in the transformative ability of mobile games lies in their power to reshape modern connections, entertainment, and learning experiences.

- We see them as personal buddies that boost our brains, melt away stress, and keep spirits high - anytime, anywhere.

Our Mission :

- We want to make millions of people happy with games that they would love to grow old with.

- We are driven by a passion for creating exceptional gaming experiences that people will cherish for years to come.

- With our fearless team of dreamers and innovators, we are constantly pushing the boundaries of what's possible in the world of mobile gaming.

Highlight Reel :

- We've rocked an impressive 250M+ game downloads.

- We have made $150M+ in lifetime revenue from our games.

- Both 'Parchisi STAR' and 'Ludo STAR' have hit 100M+ downloads individually.

- We were in the list of Top 10 India HQ Games Publishers in 2021.

- We have handled more than 1M+ concurrent users playing our game in 2020.

Cool Tidbits :

- Our games attract a monthly player base equivalent to the population of Australia, with over 20M players engaging each month!

- Players spend an astronomical 297.6 Mars Round Trips worth of time on our games daily!!

Senior Marketing Manager (Creative):

Roles & Responsibilities:

- Creative Strategy Development: Drive the development of a comprehensive user acquisition creative strategy aligned with business objectives and market trends.

- Research and Insights: Conduct in-depth research on mobile gaming creatives & share insights related to creative trends/ messaging opportunities/format/copy/user motivation with larger team on weekly basis.

- Campaign Conceptualization: Conceptualize impactful storyline/narrative for performance marketing campaign assets across various digital channels.

- Collaboration: Work closely with cross-functional teams including campaign, product, analytics, in-house art team.

- Creative Asset Management: Oversee the creation and optimization of creative assets, ensuring consistency with brand guidelines, line of communication, and campaign objectives.

- Performance Analysis: Analysis of campaign performance metrics to identify opportunities for optimization and growth.

- Persona-Driven Research: Understand target personas for our game and develop ad creatives that resonate with their interests and preferences.

- Creative Experiments (Play Store/App Store Experiments): Conceptualize, execute & iterate App/Play Store experiments (game screenshots) to deliver on KPIs.

Requirements:

- MBA or Master's degree from prestigious advertising/communication school.

- 10-12 years of proven experience & deep experience in creative strategy, conceptualizing ads ((animated video, UGC's, static banners, text ads) ) for different platforms (google UAC, Meta, TikTok, Unity, etc) for performance marketing campaigns.

- App marketing experience is a plus.

- Good research skills, curious and interested in learning about new cultures & geos.

- Heavy interest in US pop culture.

- Copywriting skills will be a plus.

- Should have basic understanding of digital marketing.

- Hands-on experience in copywriting, conceptualizing video ads.

- Experience of being in gaming UA team will be an added advantage.

- Ability to present strong opinions on critical decisions and creative best practices.

- Attention to detail, strong creative aesthetics & project management skills.

- Passionate about playing mobile games.