Senior Manager - Marketing - BFSI (8-10 yrs)

Sr Manager Marketing

Job Description:

- Open to project and campaign management.

- Align with overall brand communications & ideate on improvements.

- Lead and manage the existing marketing initiatives, events and engagements for the distribution segment of the PMS industry.

- Design and execute annual marketing engagement plan across traditional and new age platforms for each of the distributor segments namely, IFAs and Banks.

- Create collateral required for specific campaigns with banks and/or other distributors.

- Develop, track and maintain the annual budget for marketing initiatives.

- Liaison with the various stakeholders in the company to formulate creatives of campaigns and brief agencies.

- Liaison with sales teams on the ground to garner feedback from the market for tools and marketing support required.

- Managing and maintaining the asset management website with regard to updating information, marketing collaterals, banners, etc.

- Liaising with creative agencies for creative conceptualization of campaigns.

- Ensuring compliance with SEBI regulations at all stages of a given task/ job.

- Video strategy for communication - fund manager videos, promotional videos and conceptual videos.

- Establish & and manage social presence for Ambit Asset Management across all platforms like Facebook and LinkedIn.

Behavioral:

- 8-10 years' experience across brand communications, business/corporate communications, and/or,

- Ability to visualize a myriad of creatives for digital platforms (including social media) and robust knowledge of best practices.

- Strong verbal and written communication skills.

- Target-oriented with proven ability to multitask and project/campaign management experience preferred.

- Comfortable operating in an agile and volatile environment.