Btl Executive

Role & responsibilities

This is a full-time off-site role for a BTL Marketing Activation professional. The role involves executing BTL activations, conceptualizing events, and managing vendors.

• Will be responsible for planning and implementation of marketing activities in the local regions / cities.
• Leading end to end planning and execution of BTL activities for launch and sustenance of Brand campaigns with experience in on-ground activations & promotions.
• Generate innovative Below the Line (BTL) activation ideas enhancing local brand visibility and engagement.
• Conceptualize and design events catering to the targeted market, ensuring alignment with brand standards and customer expectations.
• Plan and establish collaborations for co-branded events and brand alliances, fostering relationships with sports / nutrition brands for partnerships and event participation.

Liaise with vendors and internal teams to ensure smooth event operations.

Experience Needed (Professional): 2yrs 3 yrs in BTL Marketing/ Activations / Event Management.

Qualification: Minimum Graduation.

Desired Candidate Profile:

• Minimum graduations
• Excellent written & verbal communication
• Proven track record in event management
• Adept at generating unique activities/event concepts and experience

Company website: www.fastandup.in; www.fullife.co.in; (Parent Company)

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity and/or disability.