Freakins - Growth/Revenue Owner - IIM/MDI/FMS/XLRI/IIT/NIT (5-10 yrs)

The Growth/Revenue Owner is a highly analytical, data-driven leader who will take full ownership of Freakins' demand side, ensuring sustainable revenue growth across all distribution channels. This high-impact role requires a strong foundation in critical thinking, leadership, and technical problem-solving to drive the core metrics of CAC:LTV, funnel conversion, inventory management, and contribution margin optimization.

Key Responsibilities:

Revenue and P&L Ownership:

- Own and drive revenue growth across all demand channels-DTC website, mobile app, and marketplaces.

- Manage the CAC:LTV equation to ensure profitable customer acquisition and retention.

- Oversee and optimize website and app funnels, ensuring seamless user experiences to drive maximum conversion.

Performance Marketing:

- Lead off-platform marketing efforts, including Meta and Google ads, with proficiency in ad structures and scaling campaigns.

- Engage directly with Meta and marketplace teams to leverage partnerships and optimize revenue-driving initiatives.

Inventory and Pricing Strategy:

- Own the inventory ordering algorithm, continuously refining inputs for optimal inventory days on hand (DOH) and turns.

- Develop and implement dynamic pricing strategies to maximize contribution margin while driving inventory efficiency.

Website and App Ownership:

- Oversee UI/UX and site merchandising with a dedicated team to enhance user engagement and conversion.

- Continuously optimize sort orders and content to strike a balance between newness, bestsellers, and audience relevance.

Process and Automation:

- Implement engineering-driven solutions to streamline workflows and automate routine processes for greater efficiency.

- Establish and refine SOPs across all demand-side functions.

Skills and Qualifications:

Must-Have Skills:

1. Leadership & Ownership:

- Grit, maturity, and the ability to lead cross-functional teams in a high-pressure, fast-paced environment.

2. Analytical and Strategic Thinking:

- Strong first-principles problem-solving skills with a data-driven approach to decision-making.

- Proficiency in analytical tools and platforms for data visualization and performance tracking.

3. Technical & Process Orientation:

- Systems-thinking mindset, with the ability to design and implement scalable processes and workflows.

4. Marketing Expertise:

- Proficiency in running and scaling Meta and Google ads campaigns.

- Hands-on experience with marketplace marketing strategies.

Preferred Qualifications:

- Engineering undergraduate degree from a top-tier institution (IITs, NITs, etc.) is mandatory.

- MBA from a premier business school is a strong plus.

- 5+ years of experience in growth/revenue management roles, ideally in DTC or e-commerce businesses.

Core Metrics of Success:

- CAC:LTV Ratio.

- Revenue and Contribution Margin Growth.

- Funnel Conversion Rates (website/app).

- Inventory DOH and Turns.

- ROI on Performance Marketing Spend.

- Site Merchandising Efficiency and UI/UX Metrics.