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Account Executive
fragment media group
posted 13hr ago
Job Role Insights
Key skills for the job
Job Description
- Drive revenue growth by selling newsletter ad inventory to direct-response advertisers, from prospecting and outreach to closing deals and securing renewals
- Build and manage a pipeline of potential direct-response advertisers, using market insights and data to target high-potential clients
- Collaboratively work with internal team members to develop lead-generation strategies to generate opportunities with prospective customers
- Develop compelling pitches that showcase the effectiveness of our newsletter channels for direct-response campaigns
- Collaborate with internal teams, including ad ops and account management, to ensure smooth campaign execution and optimize performance
- Maintain strong client relationships, providing ongoing support, analyzing campaign metrics, and making data-backed recommendations for improvement.
- Provide account management, updates on campaign performance, campaign wrap-up reports, and opportunities for renewals
- Represent FMG publications and network partners as a knowledgeable resource for your clients and agencies
- Provide ideas to help continuously improve our solutions and keep the team informed about customer feedback and data gathered in the field
- Keep up to date with industry trends, competitor offerings, and best practices
- Collaborate with an SDR to support you with your outreach and booking meetings
- Collaborate with the creative team on campaign concepts, collateral development, and sales pitches
- Identify new and interesting data points and insights that add value to the sales process
- You have 2-5 years of recent/relevant advertising sales experience
- You have a verifiable and current list of direct-response agency and client relationships
- You have experience selling newsletter advertising
- You have experience selling events
- You bring an energy and vitality to the sales process
- You re willing to get your hands dirty and participate in proposal generation and data gathering to support your prospecting
- You re skilled in prospecting and developing new business
- You are a highly motivated and self-starting individual
- You have excellent written/verbal communication skills
- You are internet savvy and like to dig deeper to find what you are looking for
- You can prioritize and manage time effectively
- You are intellectually curious and have a desire to learn about the business and potential clients
- You re not just comfortable with cold-outreach and client communications, you re hungry to interact as much as you can
Employment Type: Full Time, Permanent
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