Digital Marketing Analyst

Work experience: 4 to 6 years

Job Responsibilities

1. Data Collection and Organization

   • Collect data from various sources (databases, different UIs, spreadsheets, etc.).

   • Access existing databases and establish processes for storing new data.

   • Monitor data quality and resolve discrepancies or errors.

2. Data Analysis and Reporting

   • Analyze data to identify patterns, trends, and insights for decision-making.

   • Create and maintain reports and dashboards to track key performance indicators (KPIs).

   • Use tools and software to analyze and visualize data effectively.

3. Reporting and Presentation

   • Develop and maintain reporting templates or dashboards for efficient visualization.

   • Present reports to managers or decision-makers clearly and concisely.

   • Collaborate with other business areas to identify and meet reporting needs.

4. Process Improvement and Automation

   • Identify opportunities for process improvement and automation.

   • Implement strategies to increase reporting efficiency and effectiveness.

5. Industry Knowledge and Multi-tasking

   • Stay updated with industry trends and best practices in reporting and analytics.

   • Manage multiple projects independently in a fast-paced, deadline-driven environment.

Required Skills:

1. Technical Proficiency

   • High proficiency in Excel, Google Sheets, SQL, and database management.

   • Experience with data visualization tools like Tableau, Looker Studio or Power BI.

   • Understanding of Google Ads, Microsoft Ads, Facebook Ads, and other internet ad networks.

2. Analytical and Statistical Skills

   • Proven ability to work with large datasets and analyze complex data.

   • Strong understanding of statistical analysis and modeling techniques.

3. Communication and Detail Orientation

   • Excellent communication and presentation skills.

   • Ability to translate data insights into actionable recommendations.

   • Strong attention to detail and accuracy.

4. Soft Skills

   • Ability to work independently and manage multiple projects simultaneously.

   • Proven ability to thrive in a fast-paced, deadline-driven environment.

Perks:

• Day off on the 3rd Friday of every month (one long weekend each month)

• Monthly Wellness Reimbursement Program to promote health well-being

• Monthly Office Commutation Reimbursement Program

• Paid paternity and maternity leaves