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16 Forbes Advisor Jobs
Digital Marketing Analyst
Forbes Advisor
posted 3mon ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
Job Description
Responsibilities:
Work experience: 4 to 6 years
- Data Analysis Reporting:
- Analyze the performance of digital marketing campaigns, including paid search, social media, email marketing, and display ads.
- Monitor key performance indicators (KPIs) such as traffic, conversion rates, cost per acquisition (CPA), return on investment (ROI), etc.
- Create and maintain dashboards and reports to visualize campaign performance and make recommendations for optimization.
- Provide actionable insights based on data analysis to enhance marketing strategies.
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- Campaign Management:
- Assist in the creation, execution, and optimization of PPC (Pay-Per-Click) campaigns across platforms such as Google Ads, Bing Ads, and social media networks (Facebook, LinkedIn, etc.).
- Conduct keyword research, competitor analysis, and audience targeting to improve campaign effectiveness.
- Analyze user behavior and adjust campaigns to optimize conversion rates.
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- Strategy Development Optimization:
- Work closely with the marketing team to develop and implement digital marketing strategies that drive traffic and conversions.
- Conduct A/B testing on ad creatives, landing pages, and calls-to-action (CTAs) to improve campaign performance.
- Stay up to date with digital marketing trends, platform updates, and best practices to continuously improve campaigns.
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- PPC Analysis:
- Analyze and optimize PPC ad performance, ensuring campaigns are achieving the best possible results.
- Track budget allocation and monitor campaign spend to ensure cost-effectiveness.
- Provide regular performance reports and suggest areas of improvement.
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- Collaboration Communication:
- Work with cross-functional teams such as content, SEO, and creative teams to ensure consistent messaging and alignment across digital marketing initiatives.
- Present campaign performance data and insights to stakeholders, including marketing managers and senior leadership.
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Required Skills and Qualifications:
- Bachelor s degree in Marketing, Business, Data Analytics, or a related field Or 4 to 5 years of work experience as a digital marketing analyst.
- Proven experience in digital marketing, data analysis, and PPC campaign management.
- Familiarity with Google Analytics, Google Ads, Facebook Ads Manager, and other analytics and advertising tools.
- Strong analytical and problem-solving skills with the ability to turn data into actionable insights.
- Experience in creating and maintaining dashboards using tools like Google Data Studio, Tableau, or Power BI.
- Basic understanding of SEO, content marketing, and other digital marketing channels.
- Excellent communication skills with the ability to present complex data clearly and concisely.
Perks:
- Day off on the 3rd Friday of every month (one long weekend each month)
- Monthly Wellness Reimbursement Program to promote health well-being
- Monthly Office Commutation Reimbursement Program
- Paid paternity and maternity leaves
Bachelors or Masters qualification
Employment Type: Full Time, Permanent
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What Forbes Advisor employees are saying about work life
based on 28 employees
Flexible timing
Monday to Friday
No travel
Day Shift
Forbes Advisor Benefits
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