Flipkart - Senior Manager - Sell - BGM (3-5 yrs)

SM Sell, BGM

About Flipkart :

- In 2007, we started the Flipkart journey by selling books online. But now, over a decade later, our story is quite different. Today, Flipkart is India's largest online marketplace and one of India's leading technology powerhouse that is disrupting the way India shops online. What has got us here? The dynamic, passionate and talented folks we call Flipsters!

- Our core values define our identity and form the basis of our actions and reflect in everything that we do at Flipkart. Values enable us to shape the desired organizational culture in which each Flipster can thrive and be at their best.

- We believe in taking bold bets and changing the paradigm, having a sense of urgency to solve problems strategically and putting great ideas into action. We look at the world from our customer's point of view and keep customers at the heart of everything we do. We strive to do the right thing always and be committed to our customers and stakeholders.

About the role :

- A large part of Flipkart's growth as far as categories are concerned is through the management and development of Key accounts. Ever since Flipkart's migration to a marketplace model, there has been a keen focus on the development of key accounts for the growth of respective categories.

- Key accounts for a category can include large brands or large vendors who deal with products from a particular line. The incumbent will be given sole responsibility of a number of key accounts, and will thereby be expected to grow the category as far as key accounts is concerned.

- A Sell side role at Flipkart entails category management based on deep customer centricity, strong analytics, sharp planning and story-telling coupled with product/tech understanding for an enhanced customer experience.

What you'll do :

Customer understanding :

- Be the voice of the customer internally

- Understand needs ; even those that the customers themselves may not realize

- Stay on top of changing trends and strategic priorities through in-depth data analysis to predict customer behavior

Pricing :

- Develop the right pricing policy ; identify opportunities for giving customers value through intelligent and limited discounting.

- Use discounting to drive portfolio mix and achieve strategic goals

Merchandising :

- Develop and execute plans to showcase the right products

- Identify cross-selling and upselling opportunities

- Own the customer experience in the category ; make navigation, discovery easier. Save the customer time

- Identify the parameters customers use to make decisions and ensure catalog richness

Marketing :

- Work with marketing to identify the best RoI initiatives to build awareness and encourage trial across channels ; SEM, SEO, TV Commercials, etc.

- Understand SEM, SEO and Email marketing ; identify the right keywords, reduce SEM costs while increasing conversions of website visits to orders Promotions

- Create promotions to drive revenue, margins, etc.

- Own both creation and execution of promotions calendar including special occasions (Diwali, Valentine's day, etc.)

Catalogue :

- Own catalogue content creation ; lead catalogue photoshoot & content creation, drive this via internal catalogue & marketing teams

- Drive better conversions through catalogue improvement & enhancement basis customer insights Operations

- Work with internal sourcing, quality & design team to track key project milestones, ensure processes are followed for review & reporting of the same

- Work with buying and sourcing teams to plan inventory & inwarding as per requirement, ensure inventory sufficiency & reduce non-selling inventory

People leadership :

- Build, retain and groom a strong team to deliver across functions

- Set goals, define KPIs and ensure team tracks effectively towards goals

What you'll need :

- Educational background ; Graduation, MBA is preferred

- Desire and ability to think like the customer

- Ability to translate strategies into execution plans and take them to completion

- Highly analytical

- Willing to take calculated risks to grow the category

- Excellent verbal and written communication with interpersonal skills

- Strong understanding of technology and business

- Must be willing to learn

- Ability to connect with people across teams & levels

- Strong bias for Action ; Flipkart works at a very rapid pace