Flipkart - Manager/Senior Manager - Sell Side - Fresh Grocery & Hyperlocal (1-4 yrs)

Manager / Sr. manager Sell Side - Fresh (Dairy, Bakery Eggs & Meat) for Grocery + Hyperlocal

- A Sell side role at Flipkart entails category management based on deep customer centricity, strong analytics, sharp planning and story-telling coupled with product/tech understanding for an enhanced customer experience.

What you'll do :

Customer understanding :

- Be the voice of the customer internally.

- Understand needs even those that the customers themselves may not realize.

- Stay on top of changing trends and strategic priorities through in-depth data analysis to predict customer behavior.

Pricing :

- Develop the right pricing policy identify opportunities for giving customers value through intelligent and limited discounting.

- Use discounting to drive portfolio mix and achieve strategic goals.

Merchandising :

- Develop and execute plans to showcase the right products.

- Identify cross-selling and upselling opportunities.

- Own the customer experience in the category make navigation, discovery easier.

Save the customer time :

- Identify the parameters customers use to make decisions and ensure catalog richness.

Marketing :

- Work with marketing to identify the best RoI initiatives to build awareness and encourage trial across channels - SEM, SEO, TV Commercials, etc.

- Understand SEM, SEO and Email marketing - identify the right keywords, reduce.

- SEM costs while increasing conversions of website visits to orders.

Promotions :

- Create promotions to drive revenue, margins, etc.

- Own both creation and execution of promotions calendar including special occasions (Diwali, Valentine's day, etc).

Catalogue :

- Own catalogue content creation - lead catalogue photoshoot & content creation, drive this via internal catalogue & marketing teams.

- Drive better conversions through catalogue improvement & enhancement basis customer insights.

Operations :

- Work with internal sourcing, quality & design team to track key project milestones, ensure processes are followed for review & reporting of the same.

- Work with buying and sourcing teams to plan inventory & inwarding as per requirement, ensure inventory sufficiency & reduce non-selling inventory.

What you'll need :

- Educational background - Graduation, MBA is preferred.

- Desire and ability to think like the customer.

- Ability to translate strategies into execution plans and take them to completion.

- Highly analytical.

- Willing to take calculated risks to grow the category.

- Excellent verbal and written communication with interpersonal skills.

- Strong understanding of technology and business.

- Must be willing to learn.

- Ability to connect with people across teams & levels.

- Strong bias for Action - Flipkart works at a very rapid pace.