Market Competitive Analysis: Comprehensive assessment of current marketing presence, SEO performance, and brand positioning
Identification of top competitors, their differentiators, and digital strategie
Gap Opportunity Identification: Pinpoint reasons for revenue declines, uncover lead generation gaps, and propose strategic actions to reduce revenue leakag
Customer Journey Evaluation: Map the inquiry-to-conversion funnel, analyze lead sources, and recommend improvements to enhance lead-to-booking conversion rate
Operations Evaluation: Assess feasibility of operational tweaks, including shared lead pipelines, geographically distributed sales consultants, and potential partnership
MVP Testing (Lead by us NOT the consultant) Implement and rapidly test 2-3 targeted initiatives
Skills Required
Expertise in analyzing marketing performance, SEO, and brand positioning
Strong competitor research and digital strategy analysis skills
Ability to identify revenue decline causes and recommend strategic actions
Experience in mapping and optimizing the customer inquiry-to-conversion funnel
Knowledge of lead source analysis and improving conversion rates
Assessment of operational efficiencies, lead pipelines, and sales consultant distribution
Capability to test and iterate digital initiatives (eg, campaigns, website chan ges)
Strong analytical skills for rapid testing and data-driven decision-making