Assistant Manager Marketing

Role & responsibilities

Marketing responsibilities:

• Drive Digital Marketing Activities for Project Business - Ideation and Strategic Content, Deployment and plan, Execution of digital campaigns, Competition Tracking and Benchmarking and Website Content update
• Lead Management of Project Business - Drive Digital enquiries through various online mediums effectively (Website, Indiamart, Email, Virtual Forums and Digital Campaigns) and responsible for Sales conversion
• Content Marketing activities ensuring up to date content in website, case studies, direct mailers, Blogs etc.
• Capture customer VOC and report market insights
• Technical assistance to sales team across the regions along with technical Presentation to large customer gatherings
• Capturing market intelligence, competitors movements, market size, potential and share
• Ensure surveys periodically to measure customer satisfaction for further improvement
• Capture key inputs of business analyze them suitably and present every month
• Business Analytics, Forecasting and some knowledge of Power BI
• Drive strategic growth initiatives for sustainability of business