Finanshels - Lead - Brand & Community (3-5 yrs)

Job Description:

- We are looking for a Brand & Community Lead to take charge of building and growing the Finanshels brand across social media, community channels, and employer branding with a lean, high-impact approach.

- You will lead efforts to elevate the personal brand of our founder, engage customers, and position Finanshels as a top employer-all while working in a resource-constrained, fast-paced environment.

- This is a hands-on, execution-heavy role where your ability to produce meaningful results with limited resources will be key.

Key Responsibilities:

Brand Strategy & Execution:

- Develop a lean brand strategy to rapidly grow Finanshels' presence across customers, employees, and the fintech ecosystem.

- Position the key personnels as a thought leader through social media, content, and speaking opportunities.

- Ensure consistent brand messaging across all platforms, including social media, blogs, and PR.

Social Media & Content:

- Manage and execute a high-impact social media strategy across platforms (LinkedIn, Twitter, Instagram, etc.) to boost brand awareness.

- Create and distribute engaging content (posts, videos, infographics) that resonates with our target audiences.

- Leverage user-generated content, testimonials, and success stories to drive organic engagement.

- Track and optimize content performance to maximize reach and engagement with minimal resources.

Community Building:

- Build and grow a customer and employee community through targeted initiatives like webinars, groups, or forums that foster interaction and brand loyalty.

- Launch a customer advocacy program to encourage referrals, testimonials, and user-driven brand promotion.

- Engage customers and employees to generate organic conversations around the Finanshels brand.

Employer Branding:

- Enhance Finanshels' employer brand to attract and retain top talent through creative, resource-light campaigns (e., showcasing work culture on social media, employee spotlights).

- Collaborate with HR to integrate employer branding into recruitment efforts, promoting Finanshels as a top workplace.

PR & Partnerships:

- Establish relationships with media outlets and influencers to boost press coverage and increase brand credibility.

- Identify and leverage partnerships and collaborations (events, podcasts, industry groups) to extend the brand's reach without heavy investment.

Data-Driven Growth:

- Use analytics tools to track brand and community engagement metrics, adjusting strategies quickly for maximum impact.

- Leverage data to focus efforts on high-ROI activities that can scale with limited resources.

Requirements:

- 3-5 years of experience in brand building, social media management, and community engagement, preferably in a startup or high-growth environment.

- Proven ability to grow brand visibility and build engaged communities with minimal resources.

- Expertise in social media strategy, content creation, and community management.

- Hands-on execution skills; ability to do more with less in a fast-paced, lean environment.

- Experience in employer branding and working cross-functionally with HR and leadership teams.

- Strong written and verbal communication skills; ability to create compelling content and craft impactful brand narratives.

- A data-driven mindset, with experience in tracking performance and optimizing campaigns for results.

- Experience in fintech, SaaS, or B2B industries is a plus but not required.

Key Attributes:

- Resourceful & Entrepreneurial: Able to create high-impact results with lean resources and think creatively about how to maximize brand growth.

- Hands-On Leader: Ready to lead and execute initiatives end-to-end with minimal support, from strategy to content creation and social engagement.

- Strategic & Tactical: Balances big-picture brand vision with the ability to dive into tactical, hands-on work.

- Adaptable & Fast-Paced: Thrives in a high-velocity environment, adjusts quickly to changing priorities, and delivers high-quality work with speed.

- Results-Oriented: Focused on generating measurable results-driving engagement, community growth, and brand visibility.