Director Performance Marketing

Role & responsibilities

• Strategic Leadership: Develop and execute high-level performance marketing strategies for a diverse portfolio of clients, ensuring alignment with business goals and performance objectives.
• Client Relationship Management: Serve as the primary point of contact for high-value clients, taking ownership of deliverables and maintaining strong client satisfaction and retention rates.
• Data-Driven Decision Making: Utilize quantitative research and analytics to devise and optimize campaigns, driving growth and meeting performance benchmarks (CTR, CPC, CPM, ROAS, etc.).
• Campaign Oversight: Oversee all aspects of digital advertising portfolios, including performance, branding, and analytics, across paid channels (Google, Meta, LinkedIn, etc.) and marketplaces (Amazon, Flipkart, Myntra).
• Team Leadership: Lead, mentor, and develop a high-performing team, providing guidance and support to ensure they meet their monthly and quarterly goals.
• Training and Development: Regularly train and upskill the team in various functions of digital advertising and company processes to foster continuous improvement.
• Cross-Functional Collaboration: Work closely with cross-functional teams to create and upgrade reports, dashboards, and insights, driving product optimization and strategic recommendations.
• Thought Leadership: Contribute to the development of frameworks for ETML through research, case studies, and articles, establishing the company as a thought leader in performance marketing.
• Process Improvement: Assist in the creation and documentation of standard operating procedures (SOPs) to enhance operational efficiency and consistency across the team.

Preferred candidate profile

• 7-10 years of experience in the digital advertising industry with a proven track record in performance marketing, branding, and handling large-scale budgets.
• Bachelors degree in Engineering, Media Communications, Business Administration, Journalism, English or related Fields from Tier 1/Tier 2 colleges. MBA is a plus.
• Extensive experience in performance marketing, growth marketing, branding, and advertising.
• In-depth knowledge of running Google Ads, Meta Ads, and other paid channels, with experience in managing large-scale digital media spends.
• Proven experience in developing media plans, testing different campaign ideas, and executing successful strategies.
• Comfortable with advanced data and measurement tools; proficiency in marketing automation platforms, CRM systems, and analytics tools.
• Exceptional written and verbal communication skills, with the ability to convey complex ideas in a clear and concise manner.
• Strong leadership skills with experience in managing and developing teams.
• Advanced analytical skills and proficiency in Excel, leveraging data to improve campaign performance.
• Excellent communication, negotiation, and presentation skills.
• Ability to thrive in a fast-paced and dynamic environment.