ET Media Labs - Director - Performance Marketing (7-10 yrs)

Overview:

ETML is India's leading growth advertising and analytics company, driving the digital growth of top brands such as Atomberg, Lenskart, Kapiva, Mamearth, Urban Company, Forest Essentials, Licious, Edureka and many more. Trusted by over 500+ brands, ETML has been a strong pillar in their data-driven digital growth, boasting a high success as well as retention rate. With over 11 years of excellence, we take pride in the expertise and dedication of our team of 250+, comprising highly skilled and motivated alumni from IIMs, IITs and other tier-1 colleges.

We are looking for visionary leaders who are passionate about leveraging data to shape the future of digital marketing. A career at ETML offers an unparalleled learning experience, working alongside industry leaders. We prioritize individual growth through comprehensive training and workshops, providing deep insights into performance marketing and data analytics. This challenging yet immensely rewarding role equips you with valuable leadership and strategic skills through collaboration with various stakeholders.

If you have the creativity and drive to think outside the box, apply now and join ETML for a dynamic career journey. While predicting the future of digital is challenging, one thing is certain: Digital is the future. And we are here to lead you there.

Responsibilities:

Strategic Leadership: Develop and execute high-level performance marketing strategies for a diverse portfolio of clients, ensuring alignment with business goals and performance objectives.

Client Relationship Management: Serve as the primary point of contact for high-value clients, taking ownership of deliverables and maintaining strong client satisfaction and retention rates.

Data-Driven Decision Making: Utilize quantitative research and analytics to devise and optimize campaigns, driving growth and meeting performance benchmarks (CTR, CPC, CPM, ROAS, etc.).

Campaign Oversight: Oversee all aspects of digital advertising portfolios, including performance, branding, and analytics, across paid channels (Google, Meta, LinkedIn, etc.) and marketplaces (Amazon, Flipkart, Myntra).

Team Leadership: Lead, mentor, and develop a high-performing team, providing guidance and support to ensure they meet their monthly and quarterly goals.

Training and Development: Regularly train and upskill the team in various functions of digital advertising and company processes to foster continuous improvement.

Cross-Functional Collaboration: Work closely with cross-functional teams to create and upgrade reports, dashboards, and insights, driving product optimization and strategic recommendations.

Thought Leadership: Contribute to the development of frameworks for ETML through research, case studies, and articles, establishing the company as a thought leader in performance marketing.

Process Improvement: Assist in the creation and documentation of standard operating procedures (SOPs) to enhance operational efficiency and consistency across the team.

Qualifications/ Requirements:

1.) 7-10 years of experience in the digital advertising industry with a proven track record in performance marketing, branding, and handling large-scale budgets.

2.) Bachelor's degree in Engineering, Media Communications, Business Administration, Journalism, English or related Fields from Tier 1/Tier 2 colleges. MBA is a plus.

3.) Extensive experience in performance marketing, growth marketing, branding, and advertising.

4.) In-depth knowledge of running Google Ads, Meta Ads, and other paid channels, with experience in managing large-scale digital media spends.

5.) Proven experience in developing media plans, testing different campaign ideas, and executing successful strategies.

6.) Comfortable with advanced data and measurement tools; proficiency in marketing automation platforms, CRM systems, and analytics tools.

7.) Exceptional written and verbal communication skills, with the ability to convey complex ideas in a clear and concise manner.

8.) Strong leadership skills with experience in managing and developing teams.

9.) Advanced analytical skills and proficiency in Excel, leveraging data to improve campaign performance.

10.) Excellent communication, negotiation, and presentation skills.

11.) Ability to thrive in a fast-paced and dynamic environment.