Sr. Manager - SEO

Role & responsibilities

1. SEO Strategy & Execution:

○ Develop, execute, and manage comprehensive SEO strategies for multiple

clients across various industries.

○ Conductin-depth keyword research, competitive analysis, and website

audits to identify opportunities for organic growth.

○ Optimize on-page and off-page elements, including technical SEO, content

optimization, meta tags, link building, and mobile performance.

○ Collaborate with the contentteam to ensure SEO best practices are

implemented in writing, editing, and content publishing processes.

2. Technical SEO:

○ Lead technical audits to ensure best practices for site architecture,

crawlability, indexability, and load speed.

○ Implement structured data, rich snippets, and schema markups to enhance

SERP visibility.

○ Work with web developmentteams to ensure technical SEO is incorporated

into website updates and migrations.

3. Performance Tracking & Reporting:

○ Utilize tools such as Google Analytics, Google Search Console, SEMrush,

Ahrefs, and other SEO software to monitor and analyze SEO performance.

○ Provide detailed, data-driven reports on organic traffic trends, keyword

rankings, conversion rates, and key SEO metrics.

○ Develop actionable insights and recommendations to continually optimize

SEO performance.

4. Collaboration & Leadership:

○ Work closely with PPC and paid media teams to develop holistic strategies

that balance organic and paid search efforts.

○ Mentor and train junior SEO team members, providing guidance on best

practices and industry trends.

○ Lead client meetings and presentations, offering expertinsights on SEO

strategies,trends, and progress.

5. Stay Updated with Industry Trends:

○ Stay on top of search engine algorithm updates and emerging SEO trends to

ensure strategies remain cutting-edge and compliant.

○ Conductregular competitor analysis to understand their SEO strategies and

identify opportunities for improvement.

Preferred candidate profile

1. SEO Strategy & Execution:

○ Develop, execute, and manage comprehensive SEO strategies for multiple

clients across various industries.

○ Conductin-depth keyword research, competitive analysis, and website

audits to identify opportunities for organic growth.

○ Optimize on-page and off-page elements, including technical SEO, content

optimization, meta tags, link building, and mobile performance.

○ Collaborate with the contentteam to ensure SEO best practices are

implemented in writing, editing, and content publishing processes.

2. Technical SEO:

○ Lead technical audits to ensure best practices for site architecture,

crawlability, indexability, and load speed.

○ Implement structured data, rich snippets, and schema markups to enhance

SERP visibility.

○ Work with web developmentteams to ensure technical SEO is incorporated

into website updates and migrations.

3. Performance Tracking & Reporting:

○ Utilize tools such as Google Analytics, Google Search Console, SEMrush,

Ahrefs, and other SEO software to monitor and analyze SEO performance.

○ Provide detailed, data-driven reports on organic traffic trends, keyword

rankings, conversion rates, and key SEO metrics.

○ Develop actionable insights and recommendations to continually optimize

SEO performance.

4. Collaboration & Leadership:

○ Work closely with PPC and paid media teams to develop holistic strategies

that balance organic and paid search efforts.

○ Mentor and train junior SEO team members, providing guidance on best

practices and industry trends.

○ Lead client meetings and presentations, offering expertinsights on SEO

strategies,trends, and progress.

5. Stay Updated with Industry Trends:

○ Stay on top of search engine algorithm updates and emerging SEO trends to

ensure strategies remain cutting-edge and compliant.

○ Conductregular competitor analysis to understand their SEO strategies and

identify opportunities for improvement.

Preferred Qualifications:

• Experience working in a performance marketing agency or a fast-paced digital

marketing environment.

• Familiarity with automation tools, data layers, and tag management solutions.
• Strong project management skills with the ability to juggle multiple client accounts

simultaneously.