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EssenceMediacom

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2.5

based on 14 Reviews

65 EssenceMediacom Jobs

Director - Ecommerce

EssenceMediacom Canada

2.5

based on 14 Reviews

7-9 years

Gurgaon / Gurugram

1 vacancy

Director - Ecommerce

EssenceMediacom

posted 8hr ago

Job Role Insights

Fixed timing

Key skills for the job

Digital Marketing Retail FMCG Sales Campaign Management Demand Planning Ecommerce Marketing

+ 2 more

Job Description

The Sr Director, Commerce Activation role will have a deep interest and appreciation for the uniqueness of ecommerce marketplaces and use their ecommerce media expertise to deliver excellence ecommerce search, display (and/ or programmatic). They will ensure seamless integration of performance-led retail media efforts into a holistic commerce strategy, delivering best-in-class results across GroupM agencies.

As a key voice of Commerce Activation at GroupM, this role is responsible for ensuring agency teams translate our client s business briefs into jobs to be done, ensures collaboration across platforms to maximize client outcomes.

Responsibilities of the role:

Proven experience as an eCommerce manager or similar role, preferably in an online retail environment

Experience of having worked with FMCG brands would be an advantage.

Excellent communication and presentation skills, with the ability to convey complex ideas to non-technical stakeholders is a must.

Strong analytical skills and the ability to translate data into actionable insights and recommendations .

Good understanding of eCommerce platforms, technologies, and digital marketing strategies

In this role, your goals will be:

In 3 months:

Get an understanding of the client s e-commerce business & understand stakeholder engagement.

Started to build relationships with the key decision makers and strategic partners.

Take a handover on complete client business - internalize brand playbooks, past e-commerce campaigns * efforts & any client specific framework trainings.

Support in development of category> brand specific Playbooks/SOPS/Calendars for the client on media commerce plans & opportunities at a platform level.

Develop a framework to track and share category insights & learnings basis past & current e-commerce activations and campaigns - also track competition activity & cascade to relevant stakeholders.

Have a broad POV on e-commerce business in India across various business models, understanding & value of media as a lever to drive incremental growth for the client on e-commerce.

Develop & share reporting formats and SLAs - streamline data requirements (internal & external).

Identify all relevant internal support teams and drive effective engagement.

In six months, you would have:

Work with e-commerce platform partners on campaign planning, deployment & track deliverables.

Work with the e-commerce team lead on all media commerce strategy & planning discussions.

Manage active communication & support on all client related e-commerce needs with central trading & e-commerce team.

Support on e-commerce focused workshops & trainings as required for internal & client teams.

100% certification on all e-commerce related platform trainings & certifications for self & team E.g.: AMS (Amazon), Google, FB etc.

In 12 months, you would have:

Work with E-commerce Team Lead to ensure 100% achievement of targets delivered to client.

Manage a daily/weekly/monthly tracking dashboard to track category >sub-category> brand level Metrics.

Support in development of e-commerce media AOPs in collaboration with mainline + digital teams.

Job Responsibilities:

Serve as an SME for agency and client teams to help navigate the Commerce activation landscape and utilize GroupM Commerce capabilities to service solutions.

Work closely with agency teams to deliver best-in-class campaign execution that accomplish client s business objectives.
Proactively identify opportunities for process improvements that can help teams work better together and with our clients.
Drive incorporation of cross-platform testing and optimization strategies.
Develop frameworks, case studies, trainings and other content to continuously raise the bar
Own relationships with select priority Commerce partners to ensure development & delivery of best-in-class biddable campaigns.
Stay up to date on changing marketplace dynamics surrounding ad products, technology, and measurement across search and programmatic partners.
Drive the adoption of GroupM Commerce for new business and existing accounts.

Minimum Requirements:

Bachelors degree in marketing, advertising, or a related field.
7+ years of experience in commerce media execution.
Experience managing a team of direct reports.
Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.
Proven track record of success in executing commerce campaigns that achieve business objectives.
Deep understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning to inform media decisions.
Deep understanding of how different media channels work together and how ecommerce media fits within the wider ecosystem.
Experience with retail bid management platforms, such as Pacvue or Skai.
Experience in campaign management and optimization across multiple retail platforms (Amazon, Flipkart, Big Basket, Zepto, Blinkit, Instamart, Myntra etc.).
Ability to collaborate and work effectively with internal teams and external partners.
A self-starter attitude that thrives in a fast-paced environment.
Excellent project-management skills; able to coordinate projects across multiple teams and functions.
Detail-oriented with the ability to coordinate projects across multiple teams and functions.
Excellent analytical skills, with the ability to analyze data and develop insights that inform strategy and optimization.
Strong presentation skills, with the ability to effectively communicate complex ideas to clients and internal stakeholders.