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EssenceMediacom

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2.5

based on 14 Reviews

62 EssenceMediacom Jobs

Senior Director - Strategy & Insights

EssenceMediacom Canada

2.5

based on 14 Reviews

10-12 years

Bangalore / Bengaluru

1 vacancy

Senior Director - Strategy & Insights

EssenceMediacom

posted 8hr ago

Job Role Insights

Fixed timing

Key skills for the job

Data Analytics Computer Networking Social Media Marketing Product Marketing Digital Media Investment Management

+ 2 more

Job Description

Description

Position at Mindshare

Mindshare, India

Senior Director - Strategy & Insights

Overview of job

Reporting of the role

This role reports to: Partner - Strategy

3 best things about the job:

1. We d like you to be a trusted resource and partner to our clients, especially their product marketing and innovation leads, not afraid to have the tough conversations, when necessary, but also willing to adapt to their needs.

2. Providing strategy inputs for key projects on key marketing growth challenges such as new markets, communicating new offerings, mapping offline & online consumer journeys, creating campaign architectures, audience planning etc

3. Bringing new age thinking including creating opportunities for analytics, emerging tech, content partnerships and data-driven marketing on key clients handled and participation in new business pitches.

In this role, your goals will be:
In three months:

Identifying a strategy charter for clients based on historical learnings, category and competition understanding
Engage with client Marketing team on all key campaigns, driving strategic thinking that will influence media planning.

In six months:

Regular engagement across different campaigns with demonstrated impact on plans, becoming go-to person with client for strategic inputs
Full knowledge of GroupM tools, digital and data partnerships and capabilities.
Working on identified projects and GroupM capabilities
Leading AOPs across identified client clusters and participation in new business pitches

In 12 months:

Delivering Breakthrough work across campaigns
Involved in central strategy projects.
Bringing cross-category learnings together to set up client strategy workshops, setting up partner days, test and learn initiatives, and regular reviews with clients

What your day job looks like at GroupM:

Collaborating with strategy leadership and account leads to create strategy charter/projects.
Part of weekly client meetings, reviews, campaign strategy presentations.
Research, research, research! - Build a strong foundation that elevates discussions with senior clients
Use of GroupM/EM tools to design new solutions relevant for key clients handled

What you ll bring:

Detail-oriented, proficient with industry tools and sharp eye for insights
Excellent presentation and storytelling skills - Drafting whitepapers, generating case studies, independently building a client-centric perspective, ability to confidently present to senior management
Extremely well-read, well informed about marketing trends, having a strong Pov on brand building, business models, growth cycles and emerging role of technology in marketing
Extreme curiosity - investigating the why of something, being able to draw patterns and learnings from multiple industries and adjacencies
Optimistic and collaborative - Being able to successfully work across functions, disciplines while being seen as a valuable contributor and enabler

Minimum qualifications:

10-12 years with a digital media planning/digital media strategy background
MBA++ with marketing specialization.

More about Mindshare

We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - #teammindshare . We believe that in today s world, everything begins and ends in media. We aim to be our clients lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.

Mindshare APAC has won 500 awards in the last year alone, including Agency Network of the Year 2017 by both the MMA SMARTIES and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare .

About India

2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there s never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.

Employment Type: Full Time, Permanent

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