Have a thorough understanding of the clients businesses (KPIs, key challenges and how they differ from other brands).
Understand the key tools and processes critical to the everyday running of the account.
Managing the day to day output of the team with high quality and high responsiveness to client requests
Thorough knowledge of the integrated media landscape of brands handled
Establish relationship with key clients.
Embedded yourself into the internal team and understood the different specialist teams you work with
Built a strong, collaborative relationship with your clients, acting as the senior contact across clients.
Improve outputs and presentation of reviews/planning sessions
Suggest improvements in ways of working or processes of any clients
Begin to consult with clients on their business and how Wavemaker can influence business outcomes
Drive incremental revenue and drive profitability for the team, including but not limited to fee and contract negotiations.
Lead and deliver all client responses to brief with the team in a strategic way
Lead planning response from insight and strategy through to execution
Inspire the team to develop skills and grow
Manage team workload and bring efficiency at client delivery
Provide enough and timely feedback/appraisal to direct reports in a thorough and professional manner
Additional responsibilities:
Managing and being responsive to client requests, appropriately delegating tasks to individual team members.
Guide team members to develop strategic thinking and integrated media planning skills
Drive digital acceleration and application of digital planning principles.
Work closely with the specialist teams to ensure you are up to date with their latest offerings
Work closely with media partners on responses to briefs or pro-actives.
Ongoing learning of the client s category/competitive activity as well as the changing media landscape
Attending meetings - internal, client and cross-agency
Always questioning - using the insights at our disposal, either through the strategy team or business science, consider how this might affect the overall communications for clients.
Take part in new business pitches and provide insightful and comprehensive communication solutions for the agency and its clients
The Candidate:
This is a leadership role requiring proactivity and a determination to create change.
You are expected to have experience in digital strategy, communications planning, digital consultancy and execution wherever possible in an agency environment.