Senior Business Director - Digital

Description

• Working on cutting edge first of its kind solutions to answer brand challenges across multiple categories
• Evangelize Tech innovations to build preference for Airtel
• Being first to test new concept and then scale

• Understand Airtel business and dynamics across various categories.
• Build a good working relationship with all stakeholders
• Work with all constituents of digital brand eco-system under one single roof
• Introduce digital channels across media

• Should be able to contribute toward strategic approach on Airtel
• Understanding Integrated media solutions and strategy for then client
• Learn about effectively pitching 360 digital products to clients
• Work with a diverse team of media buyers and planners across 360-degree media and beyond
• Emerged as a coveted champion and go-to person on digital marketing solutions

• Lead the annual planning process for the client
• Device and converse on various measurement techniques / metrics across touchpoints based on client objectives
• Win awards in both internal and external forums like FOMA, Cannes, Smarties, Emvies, Abbys etc.
• Ability to drive agency KPIs balanced with client KPIs

• Understand client objectives, category/competitive trends for various product categories
• Develop strategic thinking on the brand and ability to manage large teams from strategizing to delivery and client engagement
• Supervise and lead annual operating principles and reviews with the client
• Push planning thinking by utilizing EM research, systems and tools
• Search and apply/reapply regional and global learnings and best practices
• Drive tech lead innovations for the brand
• Knowledge sharing and thought leadership

• Should have a point of view on the evolving digital landscape. Abreast with the latest technology that will affect digital advertising and should be able to translate it for Airtel
• Abreast with the latest technology that will affect digital advertising
• Understanding of digital landscape viz. Knowledge of the digital advertising industry, trends, technologies (DMP, DSP, SSP etc.) - Preferred
• Applied knowledge of 3rd party ad serving, website and tracking and associated technologies - Preferred
• Worked closely with publisher partners to elevate industry standards in-line with client needs.
• Exposure to affiliate and programmatic technologies
• Passion to learn and unlearn and constantly push boundaries to improve
• Excellent written and oral communication skills combined with outstanding presentation skills
• Intermediate to advanced analytical skills, specifically relating measurement plan and learning agenda- Preferred
• Strong interpersonal and communication skills, People managing skills
• Problem-solving skills
• 10+ years of relevant experience