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Business Director - Digital
mPlatform
posted 4hr ago
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More about EssenceMediacom :
Position at EssenceMediaCom
Description
EssenceMediaCom India
Job title - Business Director Digital
EssenceMediaCom is an agency of GroupM, the world s largest media investment company, and is part of WPP. We are currently looking for a Business Director to join us. In this role, you will be responsible for demonstrating success in managing media planning businesses for a large brand.
EssenceMediaCom is an agency of GroupM, the world s largest media investment company, and is part of WPP. We are currently looking for a Business Director to join us. In this role, you will be responsible for demonstrating success in managing media planning businesses for a large brand.
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
Reporting of the role: This role reports to - Client Leader
3 best things about the job:
- Working with an exciting client known to be bold, ambitious, and creative.
- Working with a passionate, driven, and highly capable team.
- Opportunity to grow and learn with clients that lean forward with innovations.
In this role, your goals will be:
In 3 months:
- Have a thorough understanding of the clients businesses (KPIs, key challenges, and how they differ from other brands).
- Understand the key tools and processes critical to the everyday running of the account.
- Managing the day-to-day output of the team with high quality and high responsiveness to client requests
In 6 months:
- Thorough knowledge of the media landscape of brands handled
- Establish relationships with key media owners.
- Embedded yourself into the internal team and understood the different specialist teams you work with
- Built a strong, collaborative relationship with your clients, acting as the senior contact across clients.
- Improve outputs and presentation of reviews/planning sessions
- Suggest improvements in ways of working or processes of any clients
In 12 months:
- Begin to consult with clients on their business and how Essence Media c om can influence business outcomes Drive incremental revenue and drive profitability for the team, including but not limited to fee and contract negotiations.
- Lead and deliver all client responses to brief the team in a strategic way
- Lead the planning, execution, and optimization of digital media campaigns across multiple platforms including but not limited to social media, search engines, ecom , display networks, and programmatic advertising.
- Analyze market trends and consumer behavior to identify opportunities and challenges, adjusting strategies accordingly.
- Collaborate with marketing teams, partners, platforms and external agencies to ensure a cohesive and effective brand message.
- Provide enough and timely feedback/appraisal to direct reports in a thorough and professional manner
- Stay abreast of new digital media technologies and industry developments.
- Lead, mentor, and develop a team of media planners, fostering a collaborative and productive work environment.
- Own and p resent annual strategic operating plans, QBR s and Annual Reviews to senior management and stakeholders.
What your day job looks like at EssenceMediacom :
- Managing and being responsive to client requests, appropriately delegating tasks to individual team members.
- Guide team members to develop strategic thinking and media planning skills
- Work closely with the specialist teams to ensure you are up to date with their latest offerings
- Work closely with media partners on responses to briefs or pro-actives.
- Ongoing learning of the client s category/competitive activity as well as the changing media landscape
- Attending meetings - internal, client and cross-agency
- Attending conferences/seminars to keep up to date with trends, insights, and clients business categories.
- Always questioning - using the insights at our disposal, either through the strategy team or business science, consider how this might affect the overall communications for clients.
- Take part in new business pitches and provide insightful and comprehensive communication solutions for the agency and its clients
What you ll bring:
- This is a leadership role requiring proactivity and a determination to create change.
- You are expected to have experience in digital strategy, communications planning, digital consultancy, and execution wherever possible in an agency environment.
- Understanding of programmatic landscape viz, trends, technologies (DMP, DSP, SSP, etc.) - Preferred
- Curiosity - always asking meaningful questions, challenging the brief if necessary
- High attention to detail to ensure the team s output is of the highest quality
- Proven experience in managing people and ability to adapt management style
- Strong team player
- Ability to navigate difficult client situations/manage expectations in a diplomatic way
- Enterprising - ability to identify and drive revenue opportunities
Minimum qualifications:
- 10-12 years of media agency/marketing/brand management experience
- Strong understanding of Digital media , Digital Planning, Performance marketing
- Leadership skills/potential
- Excellent communication, presentation, and negotiation skills
- Strong analytical skills (quantitative and qualitative)
- Passion for learning and openness to new challenges
More about EssenceMediacom :
About India
At GroupM India, there s never a dull moment between juggling client requests, managing vendor partners, and having fun with your team. We believe in tackling challenges head-on and getting things done.
At GroupM India, there s never a dull moment between juggling client requests, managing vendor partners, and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM APAC is committed to fostering a culture of diversity and inclusion. Our people are our strength so we respect and nurture their individual talent and potential.
Employment Type: Full Time, Permanent
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