Senior Director

Description

• Opportunity to work on the largest FMCG client in the region
• Lead strategic thinking and integrated solutions for your set of brands
• Spearhead innovations and disruptive ideas

• The deep Knowledge we have of our clients business
• The confidence to Challenge what s gone before
• The Support to go further than we thought possible

• In-depth understanding of category and client business, forecasting future trend
• Leading integrated strategy for AOPs
• Overseeing BAU operations, including planning activation with direct reporting team and support functions
• Establish strong client relationship manage stakeholders from brand media at the client s end
• Challenge briefs and constantly evolve our strategies to ensure we hit client KPIs and constantly take campaigns to the next level
• Being the key custodian of your set of brands, understanding client challenges and provide solutions
• Understanding of various agency functions and ancillary capabilities to provide holistic value to client
• Future planning, forecasting workloads and team management
• Team upskilling succession planning

• 10-12 years of experience in media strategy, planning, execution team management
• Comfortable making presenting annual, quarterly media strategy plans.
• Experience in integrating first party data into media strategies
• Working knowledge of all tools - TGI, BARC, MAP, IRS. Knowledge of digital tools (COMSCORE, Similarweb, Google trends, etc) would be a plus
• Go getter attitude, understanding of data analytics, communication skills, good logical reasoning, attention to detail, integrity, empathy dare to challenge status quo