Brand Manager - Personal Care (3-10 yrs)

- End-to-end management of short & mid-term plans basis the long-term objectives for the solution area(s).

- Market Understanding: Analyzing the evolving competitive landscape, industry trends & brand positioning; Thorough understanding of the TG, their trigger & barriers; consumer feedback on new launches, etc.

- New Products Development (NPD): Concept development for new products, projection alignment with channels, and design / execution of images and A+ content on D2C and marketplaces.

- Communication Strategy & Development: Assist in managing all consumer touchpoints - social media, performance marketing, influencer collaborations, brand campaign, etc

- Data Analytics: Actively driving measurement & learnings for various marketing initiatives Stakeholder Management: Collaborating with relevant POCs across the marketing team, cross-functional teams and external partners/agencies/vendors

- Other activities required to support portfolio management, sales support, customer service, etc to drive product success