Performance Marketing Manager

We are seeking a results-driven Associate Performance Marketing Manager to oversee and optimize the Pay-Per-Click (PPC) team for specific categories. The ideal candidate will be responsible for driving user acquisition, optimizing campaign performance, and ensuring efficient budget allocation across digital platforms.

Key Responsibilities:

• Manage and lead the PPC team to execute and optimize campaigns across platforms such as Google Ads, Meta Ads, and other digital advertising channels.
• Develop, implement, and oversee performance marketing strategies to achieve lead generation, brand awareness, and revenue goals.
• Analyze and optimize campaign performance based on data-driven insights and key performance indicators (KPIs).
• Collaborate with cross-functional teams, including Product, content, design, and category managers, to align marketing strategies with business objectives.
• Monitor market trends, competitor strategies, and industry best practices to stay ahead of the curve.
• Plan and allocate budgets effectively to maximize return on investment (ROI) while minimizing cost-per-acquisition (CPA).
• Conduct A/B testing to enhance ad creatives, targeting, and bidding strategies.
• Prepare and present reports on campaign performance, insights, and actionable recommendations to stakeholders.
• Stay updated with the latest trends and changes in digital advertising platforms.

Requirements:

• 5+ years of experience in performance marketing, preferably in a fast-paced environment.
• Proven track record of managing PPC campaigns with a strong focus on ROI and KPI achievement.
• Proficiency in digital advertising platforms, including Google Ads, Meta Ads, and other relevant tools.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent leadership and team management skills.
• Knowledge of analytics and attribution tools such as Google Analytics, AppsFlyer, or Adjust.
• Familiar with tools like Google Tag Manager, Microsoft Clarity, Landing Page builders etc.
• Experience in managing campaigns within the app ecosystem.
• Strong communication and collaboration abilities.
• Ability to thrive in a dynamic and fast-evolving environment.

Preferred Qualifications:

• Experience in the edtech industry.
• Google Ads and Meta Ads certifications.
• Knowledge of SEO and other digital marketing channels.

Benefits:

• Competitive salary and performance-based incentives.
• Opportunity to work in a dynamic and innovative environment.
• Career growth and development opportunities.
• Flexible work culture.