Enpass Technologies - Marketing Manager - Enterprise SaaS (3-7 yrs)

- Enpass is the developer and supplier of one of the world's leading password and passkey management application, trusted by businesses and consumers globally, with a strong customer base in Europe & US.

- It helps users prevent cybersecurity breaches caused by phishing and weak password practices while also addressing corporate and regulatory compliance requirements.

- What sets Enpass apart is its unique ability to provide full data sovereignty, enabling users to store their most valuable data within their own environment, which is a critical advantage for enterprises in today's security-conscious world.

- Enpass offers seamless usability across all major platforms, including mobile, desktop, and browsers.

Position Summary:.

- As the Marketing Manager, you will be key in creating and executing Enpass's marketing strategy to increase brand awareness, generate leads, and keep customers engaged.

- You will lead a team that includes content writers, marketing operations, and external agencies, and work with other departments to make sure marketing efforts align with company goals.

- You'll be responsible for managing campaigns, handling budgets, improving performance and keeping the brand consistent across all marketing channels.

Key Responsibilities:.

- Generate leads and ensure they move smoothly through the marketing funnel.

- Create strategies to keep customers engaged and find opportunities to upsell or cross-sell.

- Develop and implement the overall marketing strategy to meet Enpass's goals and growth targets.

- Lead the marketing team, ensuring tasks are completed on time and within budget.

- Oversee content, SEO, performance marketing, and external agencies.

- Conduct market research to understand customer needs, behaviours, and trends in password management and cybersecurity.

- Analyse competitors to identify opportunities and help Enpass stand out.

- Plan and run marketing campaigns across social media, email, and other platforms.

- Develop communication strategies for both B2B and B2C clients to boost engagement and conversions.

- Manage relationships with external partners like PR agencies, SEO agencies, video creators, and ad agencies to ensure high-quality and timely deliverables for Enpass campaigns.

- Plan and execute marketing strategies for new product launches or feature updates.

- Develop and manage PR strategies, working with agencies on press releases, media relations, and handling any crisis communication to protect Enpass's reputation.

- Manage the marketing budget, ensuring resources are used efficiently.

- Track spending and measure ROI to make sure marketing efforts are effective.

- Use data and customer insights to improve marketing strategies, optimize campaigns, and better target the audience.

- Provide regular reports on campaign performance.

- Work closely with teams like sales, product, and customer support to ensure marketing efforts align with overall business goals and key messaging is delivered on time.