Enhancesys - Specialist - Marketing Communications (3-5 yrs)

Enhancesys is a leading provider of cutting-edge solutions, delivering measurable business impact through innovation.

Our comprehensive solution portfolio helps organizations optimize operations, enhance efficiency, and drive growth.

Roles and Responsibilities:

Marketing Strategy:

- Assist in developing and executing marketing communications strategies to effectively reach target audiences.

- Engage with internal teams to align communication efforts with business goals.

- Conduct competitive research to analyze market trends, key players, strengths, opportunities, and challenges.

Content Development;

- Plan and develop content tailored to different target markets.

- Create and manage thought leadership content such as blogs, industry articles, and social media posts.

- Collaborate with business and tech teams to generate relevant content.

- Develop product collaterals including brochures, presentations, and whitepapers.

Brand Management:

- Ensure all marketing communications align with Enhancesys' brand identity and positioning.

- Track and analyze brand awareness metrics to measure the effectiveness of marketing efforts.

Social Media & Digital Engagement:

- Develop and maintain a marketing communications calendar for campaigns and content publishing.

- Manage social media channels (LinkedIn, YouTube, X) to enhance digital presence.

- Maintain and optimize the website with engaging content and SEO best practices.

Marketing Campaigns & Events:

- Design and execute multi-channel marketing campaigns to drive awareness, engagement, and lead generation.

- Plan and participate in industry and technology events, ensuring lead generation and post-event follow-ups.

Skills and Qualifications Required:

- Proven experience in marketing communications, digital marketing, or content strategy.

- Strong understanding of B2B marketing and technology-driven communication.

- Excellent content creation skills across various formats (blogs, articles, social media, presentations).

- Proficiency in SEO, social media management, and digital marketing tools.

- Ability to work with cross-functional teams and align communication strategies with business goals.

- Strong analytical skills to track and measure brand awareness and campaign effectiveness.

- Experience in event marketing and lead generation is a plus