Director - Lead Generation - Growth & Performance Marketing - FinTech (10-15 yrs)

Director - Lead Generation - Growth & Performance Marketing - Fintech - Female Candidates Only

As the Head of Demand Generation, you will be responsible for developing and executing comprehensive demand generation strategies tailored to the payment gateway sector. Your role will focus on driving high-quality leads, enhancing brand awareness, and optimizing the customer journey from awareness to conversion. You will collaborate with cross-functional teams to ensure our marketing initiatives align with business goals and market demands.

Key Responsibilities

- Strategy Development: Create and implement a robust demand generation strategy that drives lead acquisition and revenue growth in the payment gateway market.

- Performance Marketing: Lead and optimize multi-channel performance marketing campaigns, including PPC, SEO, email marketing, content marketing, and social media tailored for fintech and e-commerce audiences.

- Lead Generation: Develop innovative strategies to attract and nurture high-quality leads, ensuring effective follow-up and conversion processes in collaboration with the sales team.

- Analytics and Reporting: Utilize analytics tools to monitor campaign performance, measure key metrics, and derive actionable insights for continuous improvement and optimization.

- Market Research: Conduct thorough market analysis to identify trends, customer needs, and competitive dynamics within the payment solutions landscape, adapting strategies accordingly.

- Collaboration: Work closely with Sales, Product Development, and Customer Success teams to align marketing strategies with customer feedback and product offerings.

- Team Leadership: Build, mentor, and lead a high-performing demand generation team, fostering a culture of collaboration, creativity, and accountability.

- Budget Management: Manage the demand generation budget effectively, ensuring optimal allocation of resources to maximize ROI.

- Thought Leadership: Position [Your Company Name] as a thought leader in the payment gateway space by producing high-quality content and engaging in industry discussions.

Qualifications

- Bachelor's degree in Marketing, Business, Finance, or a related field; MBA preferred.

- 10+ years of experience in demand generation, performance marketing, or related roles, preferably within the fintech or payment solutions industry.

- Proven track record of driving measurable results through digital marketing channels and techniques.

- Strong expertise in analytics tools and marketing automation platforms, with the ability to interpret data and make informed decisions.

- Excellent communication and interpersonal skills, with a talent for influencing stakeholders and collaborating across teams.

- Experience leading and developing teams in a fast-paced, results-oriented environment.