38 Emcure Pharmaceuticals Jobs
Emcure - Marketing Lead - Emerging Markets (15-18 yrs)
Emcure Pharmaceuticals
posted 1mon ago
Flexible timing
Key skills for the job
Looking for candidates only from Pharma industry.
- Act as a conduit in Marketing between Global Team and Country Team to drive business growth
- Develop and lead brand strategies for the Emerging Markets Region with CMs and Regional Managers / Regional Heads.
- Utilize extensive experience in market and customer insights and marketing strategy to drive market development, brand value, differentiation, launch planning, and execution.
- Collaborate with CFT teams at every development stage through launch, working with internal and external stakeholders to ensure smooth and successful product launches.
- Assess and define key value drivers, brand narrative, and go-to-market strategy across a multichannel approach for healthcare providers, governments, health systems, and consumers.
- Provide project management oversight for all market-defining and launch preparation activities.
- Contribute to building commercial organization, partnering with a newly forming team to blaze trails in new markets and accelerate growth.
- Analyze global markets, competitor programs, distribution channels, and key accounts to inform market assumptions, new product strategies, and forecast assumptions.
- Collaborate with Regional/Country Marketing and other Commercial and cross-functional leaders to translate global marketing strategy into regional/local operational plans.
- Lead cross-functional brand teams as products prepare for commercialization.
- Provide global brand leadership for commercialized products, working closely with team members dedicated to various products.
- Navigate complexities inherent in rapid response vaccine development, providing commercial and customer insights to develop and drive product launches.
- Translate key insights from scientific experts into actionable commercial strategies.
- Comply with corporate policies, procedures, and applicable healthcare laws and regulations.
- Explore and implement new marketing channels for growth.
Qualifications
- Bachelor's Degree required.
- 15+ years of progressive excellence in building and growing businesses, with specific experience leading global, regional, or large country marketing.
- A successful track record of 5+ years in leading market launch brand strategies and teams in emerging markets.
- High scientific acumen, particularly in infectious diseases, with experience in vaccines.
- Demonstrated success working in a matrix environment and establishing high-trust relationships with colleagues in finance and regulatory affairs.
Functional Areas: Marketing
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