B2B Marketing Role - Chemical Industry (8-17 yrs)

- Develop and implement effective B2B marketing strategies that align with the company's goals and objectives.

- Collaborate with other departments, such as sales and product development, to ensure seamless communication and alignment of marketing efforts.

- Conduct market research to identify industry trends, target audiences, and competitors.

- Create and manage marketing campaigns, including email, social media, and advertising.

- Analyze campaign performance and adjust strategies accordingly to optimize results.

- Manage relationships with external vendors, agencies, and contractors.

- Create and manage the marketing budget, ensuring that spending is aligned with strategic goals.

- Lead and mentor a team of marketing professionals, providing guidance and support as needed.

- Stay up-to-date with the latest marketing technologies and trends, and incorporate them into marketing strategies as appropriate.

Requirements:

- 8 years of B2B marketing experience

- Proven track record of lead generation

- Experience with marketing automation software

- Strong analytical skills

- Ability to develop and execute marketing strategies

- Excellent communication and presentation skills

- Experience with account-based marketing

- Ability to manage multiple projects simultaneously

- Experience with Salesforce or similar CRM

- Understanding of SEO and SEM best practices