CRM Growth & Retention Manager (Online Marketing)

About SolarSquare

SolarSquare wants to be the Home-Energy brand of future India - we help homes switch to solar and move away from traditional electricity. We are a full-stack D2C residential solar brand - designing, installing, maintaining (after-sales) and financing solar systems for home-owners across India. Through our innovations and customer service we are raising the bar of the industry and became India s fastest growing residential solar brand in 2 years. At our current scale, we are India s #1 home solar brand with 20k+ happy residential customers and ~200 housing societies solarised.

Who We re Looking For

We are seeking an experienced and results-driven CRM - Growth and Retention Manager to spearhead our online marketing initiatives. The ideal candidate will have hands-on expertise in customer segmentation, targeting, funnel optimization, implementing and executing marketing automation, and strategies/key projects for driving growth and retention across the marketing and sales funnel. The candidate should be exprienced in driving growth across customer lifecyle management. This role requires a blend of analytical skills, creative thinking, and a deep understanding of marketing automation tools and techniques.

In true startup fashion, you ll wear multiple hats and take ownership of key initiatives. Your

responsibilities include:

Develop and execute strategies to optimize the marketing and sales conversion and customer lifecycle across Top of the Funnel, Middle Funnel and Bottom Funnel. This involves acquisition, retargeting, funnel retention and referral parts of customer journey.

Analyze and improve conversion rates across marketing and sales funnels using marketing automation and innovative growth hacks implemented across all points in the funnel.

Adept at conceptualizing and executing consumer journeys in alignment with business goals.

Implement and manage marketing automation tools to enhance conversion, customer engagement and operational efficiency in the marketing and sales funnel. Preferred proficiency in Moengage. (Good candidates proficient in Clevertap will also work). Proficiency in Analytics tools needed - Google Analytics, etc.

Collaborate with cross-functional teams (e.g., product, tech, sales, marketing and analytics) to design and execute growth experiments.

Monitor key performance indicators (KPIs) to measure the success of retention and growth initiatives.

Identify opportunities to enhance the conversion in the funnel, customer experience, reduce lead drop-rates/churn, and increase lifetime value.

Create personalized and data-driven communication strategies for various customer segments. Collaborating with content team for getting such communication made.

Having a growth mindset. Proficient in identifying experiments to run for the organization, running the experiments, measuring success KPIs, quick tweaking of the experiments leading to the eventual success formula.

Stay updated with industry trends and best practices in digital marketing, growth hacking, and customer funnel retention.

Proven experience of 5+ years in growth marketing, retention marketing, marketing automation. Experience in high growth consumer startups is preferred.

Strong understanding of customer lifecycle management and funnel optimization.

D