SEO Head

Job Overview:

We are seeking a highly skilled and experienced Head of SEO to lead our SEO strategy and

execution. The ideal candidate will have a strong understanding of search engine optimization

(SEO) strategies and techniques to drive organic and paid traffic to our website. The Head of

SEO will play a crucial role in improving our online visibility, increasing website traffic, and

maximizing conversions. This position requires a creative and analytical mindset, as well as a

passion for staying up-to-date with the latest industry trends.

We prefer a candidate with 7-10 years of hands-on experience in SEO, with deep expertise in all

aspects of SEO, including on-page, off-page, technical SEO, and content strategy. This role will

be critical in driving organic traffic, improving search engine rankings, and enhancing our overall

digital presence.

Key Responsibilities:

1. Strategic Leadership:

Develop and execute a comprehensive SEO strategy aligned with business

objectives to increase organic traffic and improve search engine rankings for

category pages as well as city pages.

Lead and mentor a team of SEO specialists, content creators to ensure seamless

implementation of SEO initiatives.

Work closely with Product and Engineering team for SEO related changes on the

website.

Provide strategic direction and thought leadership to guide the team in adopting

the latest SEO trends and best practices.

Stay abreast of the latest SEO trends, algorithm updates, and best practices.

Implement new strategies to adapt to changes in the search landscape.

Up-to-date with the latest industry trends, best practices, and algorithm updates.

2. Team Management & Leadership:

Manage, motivate, and develop a high-performing SEO team, fostering a

collaborative and innovative work environment.

Set clear goals, expectations, and performance metrics for the team, ensuring

alignment with company objectives.

Conduct regular team meetings, performance reviews, and training sessions to

build expertise and ensure continuous professional growth.

Encourage open communication, providing constructive feedback and guidance

to help team members overcome challenges and achieve their full potential.

3. On-Page SEO:

Optimize website architecture, HTML, and CSS for search engine friendliness.

Ensure proper keyword research and integration across all website content.

Analyze search volume, competition, and user intent to select optimal keywords

for targeted campaigns.

Optimize meta tags, headers, and internal linking structures for better indexing

and visibility.

Optimize website structure, URLs, and internal linking to improve organic

rankings.

4. Off-Page SEO:

Develop and manage link-building strategies to improve domain authority and

organic rankings.

Build and maintain relationships with industry influencers, bloggers, and relevant

websites to increase the backlink profile.

Monitor and disavow toxic backlinks to maintain a healthy backlink profile.

Monitor and analyze the impact of off-page SEO efforts on search rankings.

5. Technical SEO:

Conduct regular technical SEO audits to identify and fix issues related to

crawlability, indexability, and mobile responsiveness.

Work closely with the engineering and product team to ensure site speed,

security, and performance align with SEO best practices.

Implement structured data (Schema markup) and XML sitemaps for enhanced

search engine understanding and website visibility in search results.

6. Content SEO:

Collaborate with the content team to create SEO-friendly content that drives

organic traffic and engagement.

Collaborate with content creators to develop SEO-friendly content that aligns with

target keywords and user intent. Ensure content is optimized for readability,

relevance, and search engines.

Ensure all content is optimized for target keywords, user intent, and search

engine algorithms.

Oversee the development of content calendars, including blog posts, landing

pages, and other digital assets.

7. Data Analytics & Reporting:

Utilize SEO tools and analytics platforms (e.g., Google Analytics, Google Search

Console, SEMrush, Ahrefs) to track, report, and analyze website performance.

Monitor and analyze website performance using tools like Google Analytics and

Search Console. Generate regular reports on key SEO/SEM metrics, such as

organic traffic, keyword rankings, and conversion rates.

Provide regular insights and recommendations to senior management based on

data-driven analysis.

Continuously monitor industry trends, algorithm updates, and competitor activity

to keep the SEO strategy up to date.

8. Collaboration & Communication:

Work closely with cross-functional teams to align SEO strategies with broader

business goals.

Communicate SEO strategies, progress, and results to stakeholders at all levels

of the organization.

Skills & Competencies:

Expertise in SEO: Deep understanding of all aspects of SEO, including on-page,

off-page, technical SEO, and content strategy.

Team Management & Leadership: Proven experience in leading and developing

teams, fostering a collaborative environment, and driving high performance.

Analytical Mindset: Strong data analytics skills with the ability to interpret complex data

and translate it into actionable insights.

Technical Proficiency: Familiarity with HTML, JavaScript, and other web technologies.

Experience with website CMS platforms such as WordPress.

SEO Tools Mastery: Proficient in using SEO tools like Google Analytics, Google Search

Console, SEMrush, Ahrefs, Moz, etc.

Content Strategy: Strong understanding of how content impacts SEO and experience in

developing content strategies that drive organic growth.

Project Management: Ability to manage multiple projects simultaneously, prioritize

tasks, and meet deadlines.

Problem-Solving: Strong problem-solving skills with a proactive approach to identifying

and resolving SEO challenges.

Communication: Excellent written and verbal communication skills, with the ability to

articulate complex SEO concepts to non-technical stakeholders.

Qualifications:

Bachelor s degree in Marketing, Business, Computer Science, or a related field.

7-10 years of experience in SEO, with a proven track record of driving organic growth.

Experience in the renewable energy sector or a related industry is a plus. Experience

across e-commerce and high growth startups would be preferred.

Application Process:

Interested candidates are encouraged to apply by filling the form here. Please include your

resume and case studies of successful SEO projects you ve led.