We are seeking a highly skilled Performance Marketing Manager with expertise in Google Ads and a broad marketing background. The ideal candidate will be responsible for planning, executing, and optimizing Google Ads campaigns while contributing to the overall marketing strategy. This role requires a balance of technical expertise in paid advertising and a strong understanding of general marketing tactics to drive brand awareness and customer acquisition.
Key Responsibilities :
Manage and optimize Google Ads campaigns to maximize ROI and drive targeted traffic.
Develop comprehensive ad strategies that align with broader marketing goals.
Monitor campaign performance.
Collaborate with the marketing team to integrate paid campaigns with overall marketing initiatives.
Analyze data and generate insights to inform ongoing campaign improvements.
Proven experience of 3-4 years in managing Google Ads campaigns.
Strong understanding of general marketing principles and digital strategies.
Analytical mindset with a focus on performance metrics and data-driven decisions.