Performance Marketing

Role & responsibilities

• Define and execute the SEM & performance marketing strategy across Google platforms to drive brand awareness & customer acquisition
• Strategic planning, ad creation, keyword research, and performance analysis & tweaks to ensure campaigns meet or exceed KPIs.
• User segmentation through a deep understanding of prospects across various geographies & backgrounds.
• Drive initiatives for organic traffic & lead generation through search optimised blog content, Quora answers, and more.
• Test & optimise campaign variables (ad creatives, descriptions, landing pages, etc.)
• Work closely with a range of cross-functional teams - product, design, marketing, and sales to craft highly effective, data driven campaigns on Google platforms
• Audit prospect conversations to improve lead gen & counselling effectiveness
• Identifying and testing new channels to continue to meet or exceed established critical metrics.

Requirement

• 4-6 Years of experience of driving profitable campaigns as a performance marketer / growth hacker for Google Platforms like Search, Display, YouTube, Performance Max, etc.
• Proven experience in creating effective ad content across various Google ad platforms
• In-depth & hands-on knowledge of setting-up, reviewing and revising campaigns on all key Google platforms
• Practical proficiency in data analysis tools like Google Analytics, Ads Manager & A/B Testing tools to derive actionable insights from campaign performance data
• Outstanding analytical and problem-solving skills.
• Demonstrated expertise in SEO related projects is a bonus
• Good communication skills and collaboration.
• Good sense of humor :)

Perks and benefits

• Competitive salary and the opportunity to be part of an impactful movement to transform higher education for the better
• Challenging role designed to significantly enhance professional profile and skills. You will work closely with the founders and the founding team.
• An awesome work culture that helps you thrive