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Marketing Manager
NagaEd
posted 3mon ago
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Department: Marketing Location: Kohima Hours: Full-time Purpose of the Position
As the Marketing Manager at NagaEd, you will be pivotal in driving the company s growth through strategic marketing initiatives. Your role encompasses crafting and executing comprehensive marketing plans that boost brand awareness, generate leads, and enhance customer acquisition. You will oversee the development and optimization of multi-channel marketing campaigns, leveraging insights from market research and competitive analysis to shape effective strategies. By managing the marketing budget and collaborating with content creators, you will ensure impactful and cohesive messaging across all platforms. Your performance metrics analysis and collaboration with various departments will align marketing efforts with overall business objectives while maintaining strong relationships with external partners to uphold the company s brand identity and reputation.
Organisational Unit Function - Develop Marketing Strategies: Create and implement comprehensive marketing plans to achieve company goals, including brand awareness, lead generation, and customer acquisition.
- Campaign Management: Oversee the planning, execution, and optimization of marketing campaigns across various channels, including activations, digital, social media, email, and traditional media.
- Market Research: Conduct market research and competitive analysis to identify trends, opportunities, and customer needs. Use insights to inform marketing strategies and tactics.
- Budget Management: Manage the marketing budget effectively, ensuring optimal allocation of resources and tracking expenditures.
- Content Creation: Collaborate with content creators to develop engaging and relevant content for various marketing channels, including blogs, social media, and promotional materials.
- Performance Tracking: Monitor and analyse marketing performance metrics, including ROI, conversion rates, and campaign effectiveness. Provide regular reports and recommendations for improvement.
- Cross-Functional Collaboration: Work closely with sales, product development, and other departments to align marketing efforts with overall business objectives and ensure cohesive messaging.
- Brand Management: Maintain and enhance the company s brand identity and reputation through consistent messaging and high-quality marketing materials.
- Vendor Management: Manage relationships with external agencies, vendors, and partners to ensure high-quality deliverables and adherence to timelines.
As a seasoned professional with a robust background in crafting and executing marketing strategies across digital, social, and traditional channels, you bring proven skills in budget management, resource optimization, and performance analysis. In the role of Marketing Manager at NagaEd, your leadership and digital marketing expertise will drive the company s success in leading the digital education revolution in the North East.
Essential - Bachelor s degree in Marketing, Communications, or a related field.
- 3-5 years of experience in marketing, with a proven track record of managing successful marketing campaigns and projects.
- Strong understanding of marketing platforms and their respective best practices, including Meta, Twitter, and LinkedIn.
- Proven track record of developing and executing successful marketing campaigns.
- Excellent writing, editing, and communication skills.
- Creative mindset with strong analytical abilities.
- Experience with social media analytics tools and the ability to interpret data to make informed decisions.
Employment Type: Full Time, Permanent
Functional Areas: Software/Testing/Networking
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