Marketing & Communication Manager

Roles and Responsibilities:
Develop community relations initiatives in order to raise the profile of the school in the area and support its strategic recruitment aims
Retention
Implementation of an internal marketing programme and ongoing dialogue with stakeholders to monitor feedback and test ideas to maintain retention.
Brand management
Manage all elements of the schools brand to ensure that the brand remains consistent with the values, personality and objectives of the School and that brand guidelines are implemented consistency across all marketing activity
S/he is expected to define the brand, communications and marketing objectives, strategies and direction
PR
Timely active execution of the Schools PR strategy across key markets ensuring the school benefits from close relationships with Editors and other key media personnel of the local, regional, national and educational press.
Working with the marketing Communications team, ensure that the school maintains a continuous stream of newsworthy items showcasing the breadth and quality of each schools activities across both digital and traditional media
Keep abreast of local, regional, national and educational press to ensure school is proactive and writes appropriate articles on current issues with a view to developing an improved regional profile
Advertising
Manage and measure the schools current advertising year and make recommendations for when, where and how to advertise
Produce content and campaign material for our services and reports across media (Facebook, Twitter, LinkedIn, news, AdWords, events and roundtables, email etc.
Digital
Provide content, style management and design oversight of the school website ensuring that it is pertinent to target audiences
Ensure the website is kept up to date and is living, breathing, dynamic reflection of the school, regularly updated with a steady stream of news and content
Develop and implement a Search Engine Optimisation programme, ensuring that the school consistently appears on the first page for key search terms
Oversee the schools social media activity, advising on the appropriate channels, messages and activity; manage the schools presence on networking / social media sites
Manage the reporting of the key digital metrics, including Google Analytics and social media statistics, to inform future marketing activity
Execute and monitor digital marketing, PR and events to build brand awareness and drive business growth
Maintain and upgrade our digital content for website, social media, newsletters, blogs etc.
Manage a tight knit Marketing and Communications team comprising content and digital marketing coordinators
Marketing collateral
Develop new and review the existing suite of publications and make recommendations for any additional/alternative publications
Oversee the production of additional communication material, branded items and signage as required
Manage the Schools relationship with its external suppliers e.g. printers
Produce content and campaign material for our services and reports across media (Facebook, Twitter, LinkedIn, news, AdWords, events and roundtables, email etc.)

Qualifications
Any Graduation
Masters degree from a reputed college or university is preferred / Relevant work year experience
International experience will be an added advantage.
2 - 6 years of experience in working in a similar capacity, K-12 related experience would be a plus
Experience in design, PR or brand management would be a plus

Required Core Competencies include:
Outstanding organizational skills and high attention to detail; outstanding communication skills.
Ability to maintain confidentiality is of utmost importance.
An eye for detail to be able to fill the gaps.
Strong work-ethic, detail-driven, and a commitment to doing whatever it takes to get the job done.
Ability to prioritize, multi-task, delegate, and lead by example.
Proficient with technology, including audiovisual devices/aides, projectors, and other adaptations.