Senior Executive - Marketing Communication & Business Development

Marketing Strategy: Contribute to the development and implementation of marketing strategies and plans aligned with business goals. Conduct market research, analyze customer insights, and identify target audiences to guide marketing campaigns and activities.

Brand Management: Support brand development and management efforts. Ensure brand consistency across all marketing and communication channels. Develop and maintain brand guidelines, messaging, and visual identity elements.

Marketing Collateral and Content Development: Create and manage marketing collaterals, including brochures, presentations, website content, and social media materials. Collaborate with internal teams or external agencies to develop engaging and impactful marketing content.

Digital Marketing: Assist in executing digital marketing campaigns, including search engine optimization (SEO), social media marketing, email marketing, and online advertising. Monitor and analyze campaign performance metrics and optimize strategies accordingly.

Business Development: Identify and pursue new business opportunities to drive growth and revenue. Conduct market analysis, identify potential clients, and participate in lead generation activities. Support proposal development and participate in client presentations.Relationship Building: Cultivate and maintain relationships with clients, industry partners, and key stakeholders. Attend networking events, conferences, and trade shows to expand professional networks and promote the organization's offerings.Marketing Communication: Develop and implement effective communication strategies to convey key messages to target audiences. Prepare press releases, newsletters, and other communication materials. Manage media relations and handle public relations activities.

Market Analysis and Reporting: Monitor market trends, competitor activities, and customer feedback. Analyze marketing data and generate reports to evaluate campaign effectiveness, ROI, and market opportunities. Provide insights and recommendations for future marketing initiatives.

Requirements:

Bachelor's degree in marketing, business administration, communications, or a related field. A master's degree is a plus.

Previous experience in marketing, communication, or business development roles, preferably in a relevant industry or sector.

Strong understanding of marketing principles, branding, and communication strategies.Knowledge of digital marketing channels, tools, and techniques.Excellent written and verbal communication skills. Ability to craft compelling marketing content and presentations.Proficiency in using marketing software and platforms, such as CRM systems, email marketing tools, and social media management tools.

Analytical skills to interpret marketing data and generate actionable insights.Ability to work independently and collaboratively in a fast-paced environment.Strong organizational and project management skills. Ability to prioritize tasks and meet deadlines.Business acumen and strategic thinking to identify growth opportunities and contribute to business development efforts.Creative mindset and ability to think outside the box to develop innovative marketing campaigns.Professional demeanor, relationship-building skills, and the ability to represent the organization effectively.