Product Marketing Manager

Role: Product Marketing Manager

Expereience - 4 to 7 yrs.

Work Location: Bangalore / Ahmedabad , India

eInfochips is looking for an experienced Product Marketing Manager to drive their service and product offerings across multiple verticals and segments. The Product Marketing Manager will create content, collateral, and campaigns across multiple vertical markets. This person be part of the team that drives strong growth for the company, in alignment with roadmaps for the various platforms. The marketing manager will develop and execute the GTM plans and leverage other marketing resources to generate business leads and convert leads to revenue generating customers.

Responsibilities

• Product Marketing
• Product marketing collateral for new and existing vertical markets.
• Develop product messaging that clearly differentiates eInfochips solutions in the vertical market from competitors and enables eInfochips services business.
• Understand the market, target customers, their needs, and the competitive landscape to identify and grow opportunities.
• Position and promote current offerings and product across key markets with knowledge of Security and Surveillance, Robotics, Healthcare, Vision AI’ and ‘Edge AI’ applications.
• Plan and execute monthly, quarterly and annual campaigns
• Review content and collateral with Sales, Solutions Architects and other key stakeholders.
• Educate and support the sales and business-development team to close strategic business.
• Identify and participate at relevant trade-shows to generate business leads.
• Define and manage the development and release of product content and collateral. Including creating effective content for the website, case studies, white-papers, PPTs and videos to promote through multiple channels.

Deliverables

• Technical and marketing documentation for new and existing vertical solutinos and products
• Marketing campaign plans and collateral
• Be the strategic owner for product marketing campaigns and activities that generate qualified leads
• Customer engagement, sales enablement, and opportunity support through the lifecycle of an opportunity.

Requirements

• 4 to 7 years of experience in product marketing roles for a technology company
• BE in the technology domain and MBA from a premier B-School
• Acumen to understand various business situations, and respond to changing market conditions
• Excellent oral and written communication skills, client-facing experience are a plus
• Experience in building and positioning strong products
• Ability to articulate thoughts and offerings in written, verbal or visual manner, and advanced proficiency with making Power Point Presentations.
• Product marketing experience with Ambarella, Qualcomm, NVIDIA, NXP products is a plus
• Understanding and experience in Security and Surveillance, Robotics, Industrial Inspection, Edge AI, and Healthcare is a plus

About eInfochips

• eInfochips, an Arrow company, is a leading global provider of product engineering and semiconductor design services. With over 500+ products developed and 40M deployments in 140 countries, eInfochips continues to fuel technological innovations in multiple verticals. The company’s service offerings include digital transformation and connected IoT solutions across various cloud platforms, including AWS and Azure. Along with Arrow’s $30B in revenues, 20,100 employees, and 349 locations serving over 80 countries, eInfochips is primed to accelerate connected products innovation for 200,000+ global clients. eInfochips acts as a catalyst to Arrow’s Sensor-to-Sunset initiative and offers complete edge-to-cloud capabilities for its clients through Arrow Connect.