Product Marketing Manager

Encora is looking for Product Marketing Manager to join our dynamic team and embark on a rewarding career journey.Conducting market research to identify customer needs and preferences, market trends, and competitor activity.Developing product positioning and messaging that differentiates the product from competitors.Creating and executing go-to-market plans for new product launches, including pricing, distribution, and promotion strategies.Collaborating with cross-functional teams, including sales, product development, and creative teams, to ensure alignment and execution of marketing plans.Developing and executing marketing campaigns, such as digital marketing, email marketing, and social media marketing, to promote the product and increase brand awareness.Creating and delivering sales enablement materials, such as product guides, sales presentations, and customer case studies.Analyzing marketing and sales data to measure the effectiveness of marketing campaigns and identify areas for improvement.Strong analytical, communication, and project management skills