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Product Marketing Manager
Tanla Platforms
posted 5mon ago
Job Role Insights
Fixed timing
Key skills for the job
Job Description
- Develop a differentiated product positioning and messaging that resonates with customers and prospects
- Own the launch of new features and their sustained amplification.
- Create compelling messages and bring those to life on landing pages, ad campaigns, website pages
- Collaborate with marketing, product, sales and customer success teams.
- Be the expert on the customer, the industry trends, and the other players in the market and enable sales with updated intelligence
- Own sales enablement, provide high-value sales tools, training, and collaterals to sales and also equip them with persona understanding and a targeted pitch
- Be a technology and customer evangelist and serve as a company spokesperson and go-to thought leader for the product
- Execute programs from planning through delivery to achieve marketing pipeline for both net-new and add-on business.
- 7+ years in marketing, preferably B2B marketing for an enterprise SaaS product with experience in content creation, public speaking, and GTM strategy
- Post Graduate in Marketing
- Strong communicator with exceptional written and verbal communication skills, and ability to develop and deliver effective marketing materials, making it easy for sales to understand our product offerings and key positioning
- Ability to succeed in a highly structured organisation; ability to influence extended teams without formal line-reporting authority
- Experience with analytics, MAP, CRM, Hubspot, Zoho preferred
- Experience in dealing with senior leaders plus good networking skills
- Proven track record in performing we'll in a complex environment with proactive approach to projects and tasks
Employment Type: Full Time, Permanent
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People are getting interviews at Tanla Platforms through
People are getting interviews through
(based on 8 Tanla Platforms interviews)
Job Portal
Campus Placement
Walkin
49%
25%
13%
13% candidates got the interview through other sources.
Moderate
Confidence
?
Moderate Confidence means the data is based on a sufficient number of responses received from the candidates
What people at Tanla Platforms are saying
What Tanla Platforms employees are saying about work life
based on 104 employees
Strict timing
Monday to Friday
No travel
Day Shift
Tanla Platforms Benefits
Submitted by Company
Quarterly rewards & recognitions Supported education and credentials Flexible leave policy Learning & development Organic goodness basket Physical and mental wellness
Submitted by Employees
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