Position : Adobe Campaign developer Location : Juinagar, Navi Mumbai Experience : 4+ years
Work from Office
Notice period : Priority would be resources who can join immediately or max 15 days.
Mode of Interview : will be F2F.
Job Description:
Roles and Responsibility -
Develop and execute marketing campaigns using Adobe Campaign to drive customer engagement, acquisition, retention, and conversion.
Plan, implement, and monitor multi-channel campaigns across various digital platforms, including email, SMS, push notifications, and WhatsApp.
Collaborate with cross-functional teams, such as marketing, creative, and analytics, to define campaign objectives, target audiences, messaging, and campaign timelines.
Set up and configure campaign workflows, segmentation, and targeting strategies in Adobe Campaign.
Manage and optimize campaign performance by analyzing data and leveraging insights from Adobe Analytic.
Monitor campaign metrics, track key performance indicators (KPIs), and generate reports to measure campaign effectiveness and ROI.
Conduct A/B testing and employ data-driven decision-making to optimize campaign performance and achieve marketing goals.
Ensure compliance with data protection and privacy regulations, such as GDPR and CCPA, throughout the campaign process.
Stay up to date with industry trends, best practices, and emerging technologies related to campaign management, Adobe Campaign, and Adobe Analytics.
Provide training and guidance to marketing teams on the effective use of Adobe Campaign and Adobe Analytics.
Skills,Qualification and Experience -
4+ years experience as an Adobe Campaign Developer, Technical Consultant or Business Consultant required.
Expertise in Adobe Campaign platform.
Expertise in Master templates, JavaScript templates and data schemas.
Expertise in Import Aggregate workflows.
Expertise and working Experience in SQL (Oracle / SQL Server / PostgreSQL).
Design and implement complex multi-wave, multi-channel communications with coding for versioning (dynamic in email and mobile push).
Familiarity with Web Development and Web Applications in Adobe Campaign (Frontend and Backend).
Good understanding working knowledge of XML, JavaScript is a must.
Knowledge on Web Technologies like HTML, CSS will be an added advantage.
Knowledge in best practices in campaign development to optimize efficiency and quality of deliverables; implement and support automation triggered, recurring and ad-hoc communications (Email SMS).
Networking and infrastructure services knowledge (DNS, SMTP, Load balancer, SFTP).