Dynamic Education Consultants - Performer Marketing Role (3-6 yrs)

Position : Performance Marketer

Location : Ahmedabad, Gujarat

Job Type : Full-Time

Department : Marketing

About Us :

Dynamic Education Consultants, established in 2017, is a leading visa consultancy based in Ahmedabad. We specialize in providing transparent and efficient visa services for students aspiring to study abroad in the UK, Canada, USA, Australia, New Zealand, Europe, Our mission is to guide students with personalized counseling, IELTS preparation, and post-departure assistance, ensuring a seamless journey from application to arrival.

We are committed to being the top visa consultant in Ahmedabad and PAN India, dedicated to turning students' dreams into reality.

Position Overview :

We are looking for a Performance Marketer to join our team. This role requires someone skilled in managing performance marketing campaigns across various digital platforms, with a preference for candidates who have worked in the Artech industry. You will be responsible for driving data-driven decisions to optimize campaigns, managing budgets, and staying on top of industry trends. The ideal candidate will have a strong analytical mindset, excellent communication skills, and a passion for achieving results.

Key Responsibilities :

- Data-Driven Campaign Management : Design, execute, and optimize performance marketing campaigns across digital channels, including Google Ads, Facebook Ads, LinkedIn Ads, and others. Use data insights to drive decisions and enhance campaign performance.

- Advanced Analytics : Use analytics tools to measure and track campaign performance metrics like conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS). Apply these insights to improve performance.

- Campaign Optimization : Monitor and analyze campaign data to identify trends, opportunities, and areas for improvement. Make adjustments based on data to maximize campaign effectiveness and ROI.

- Strategic Planning : Develop and execute marketing strategies based on market research, audience analysis, and competitive insights. Align these strategies with overall business goals to drive growth.

- A/B Testing & Experimentation : Conduct A/B tests and other experimental approaches to refine and improve performance marketing strategies.

- Reporting & Insights : Generate performance reports detailing key metrics, insights, and actionable recommendations. Present findings effectively to internal stakeholders.

- Budget Management : Manage and allocate the marketing budget to optimize spending and - ROI. Monitor expenditures and adjust allocations as needed.

- Market Intelligence : Stay updated with the latest industry trends and best practices in performance marketing. Apply this knowledge to maintain a competitive edge.

Qualifications :

- Education : Bachelor's degree in Marketing, Business, Data Analytics, or a related field.

- Experience : Proven experience in managing and optimizing social media performance marketing campaigns, with priority given to candidates from the Adtech, Edtech industry.

Skills :

- Expertise in digital advertising platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.

- Strong analytical skills and proficiency with analytics tools to track and report performance metrics.

- Experience with A/B testing and other experimental approaches to enhance campaign effectiveness.

- Ability to manage marketing budgets efficiently.

- Excellent communication and presentation skills, with the ability to translate data insights into actionable strategies.

- Knowledge of the latest trends and best practices in performance marketing and social media.

Why Join us ?

- Innovative Environment : Be part of a company that values creativity, innovation, and data-driven decision-making.

- Career Growth : We offer ample opportunities for professional development and career advancement.

- Dynamic Team : Join a team of skilled marketing professionals in a collaborative and high-energy work environment.

- Competitive Compensation : Enjoy a competitive salary and comprehensive benefits package.