UX Design Assistant Manager

Role Purpose:

This role is responsible for supporting the Europe marketing team in both graphic design and user experience (UX) design to enhance their digital marketing campaigns and commercial marketing efforts.

Designation: Assistant Manager Marketing Design

Base Location: Navi Mumbai

Reporting to: Commercial Marketing Manager Marketing Logistics - Europe

Digital Marketing Support:

• Design and develop good user experience and exceptional look & feel landing pages.
• Work closely with internal stakeholders and the website management vendor to ensure content assets are well-placed within our website content management platform.
• Ensure the visual experience (UX) is best in class and follows our brand guidelines.
• Collaborate with internal tech teams (CRM, Analytics, IT, and others if required) to brief them on necessary configurations for user engagement and traffic measurement.

Commercial Marketing Support:

• Leverage visual/graphic design expertise to create innovative marketing materials.
• Design and develop animated presentations and videos.
• Create avatars and other visual elements.
• Ensure all marketing materials are visually appealing and align with our brand guidelines.
• Collaborate with the Commercial Marketing team to understand their needs and deliver high-quality visual content.

Qualifications, Experience, and Skills:

• Frontend development (HTML/CSS, JavaScript) capabilities.
• Proven experience with Sitecore or similar CMS platforms.
• UX and visual design background, familiar with Adobe Suite.
• A good understanding of UX design best practices and issues.
• Familiarization with tag management systems setups and analytics tracking platforms such as Google Tag Manager, Google Analytics, Tag Assistant.
• Ability to handle multiple requests efficiently, keeping track of progress accordingly with relevant stakeholders.
• Visual and creative background to ensure good-looking experiences and deliverables.
• Graphic Design Skills: Proficiency in graphic design software such as Adobe Photoshop, Illustrator, and InDesign.

Key Accountabilities:

• Work in close collaboration with our website vendor management to pull together content pieces inside landing and website templates: images, text copies, videos, links, SEO keyword optimization inputs, gated assets, forms.
• Ensure that the look and feel of landing pages delivered meet our brand guidelines and business expectations according to the creative brief provided by the marketing team or relevant stakeholders.
• Collaborate with internal tech teams (CRM, Analytics, IT, and others if required) to brief them accordingly on the necessary configurations to ensure user engagement and traffic is properly measured and landing pages work properly (Google Analytics tracking, advertising pixels, Google Tag Manager, Microsoft Dynamics CRM integration).
• Be capable of detecting any tracking issues and providing fix indications to the technical team or website management vendor.
• Perform user testing of landing pages delivered to ensure the visual experience meets business expectations and proper functioning is in place, both on the front and backend.
• Support the Commercial Marketing team with visual/graphic design expertise to create innovative marketing materials, including animated presentations, videos, and avatars.
• Maintain a high standard of visual design across all marketing materials to enhance our collateral deliverables.