Increase Domain Authority (DA) Ranking : Develop and implement strategies to improve the Domain Authority of DIYguru s website. Focus on high-quality backlink building, guest posting, and strategic partnerships to enhance website credibility and authority.
Optimize On-Page SEO : Perform comprehensive on-page SEO audits and optimize website content, including meta tags, headers, URLs, and images. Ensure all pages are SEO-friendly and adhere to best practices for search engine visibility.
Develop Off-Page SEO Strategies : Create and execute off-page SEO strategies, including link-building campaigns, content marketing, and social media promotion. Collaborate with content creators to develop high-quality, shareable content that attracts backlinks.
Conduct Keyword Research : Perform thorough keyword research to identify relevant and high-traffic keywords for DIYguru s target audience. Develop keyword strategies that align with business goals and improve search engine rankings.
Monitor and Analyze SEO Performance : Use SEO tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs to track website performance, analyze traffic data, and measure the effectiveness of SEO strategies. Provide regular reports and insights to management.
Improve User Experience (UX) : Work closely with web developers and designers to enhance the user experience on DIYguru s website. Ensure the website is mobile-friendly, fast-loading, and easy to navigate, contributing to better SEO performance.
Stay Updated on SEO Trends : Keep up-to-date with the latest SEO trends, algorithm updates, and industry best practices. Apply new techniques and strategies to stay ahead of competitors and maintain a strong online presence.
Create SEO-Rich Content : Collaborate with content writers to develop SEO-rich content for blogs, articles, landing pages, and other digital assets. Ensure all content is optimized for target keywords and provides value to users.
Manage Local SEO Efforts : Optimize DIYguru s local SEO efforts to improve visibility in local search results. Create and manage local business listings, optimize Google My Business profile, and build citations.
Collaborate with Cross-Functional Teams : Work closely with marketing, content, and web development teams to ensure SEO strategies are integrated into all aspects of digital marketing and website development.
Requirements
A bachelor s degree in Marketing, Digital Media, Communications, or a related field.
A minimum of 3-5 years of experience in SEO, with a proven track record of improving website DA rankings and driving organic traffic growth.
Strong understanding of on-page and off-page SEO best practices, including experience with link-building, content optimization, and technical SEO.
Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, or similar.
Experience with keyword research, SEO audits, and competitive analysis.
Strong analytical skills with the ability to interpret data and generate actionable insights.
Familiarity with HTML, CSS, and website content management systems (CMS) is a plus.
Excellent communication skills, with the ability to work collaboratively with cross-functional teams and provide SEO recommendations.
Strong organizational and time management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
Self-motivated, proactive, and results-oriented.
Fluent in English; proficiency in additional languages is a plus.