Manage Product Lifecycle : Oversee the full lifecycle of educational products, including ideation, development, launch, and post-launch optimization. Ensure products meet quality standards and are delivered on time and within budget.
Conduct Market Research : Perform in-depth market research to identify trends, customer needs, and competitive landscape. Use insights to inform product development and ensure alignment with market demands and company strategy.
Develop Product Strategy : Create and execute product strategies that align with DIYguru s goals. Define product vision, objectives, and key performance indicators (KPIs) to measure success.
Collaborate with Cross-Functional Teams : Work closely with curriculum developers, instructors, marketing, sales, and technology teams to develop and launch products that meet educational and business objectives. Ensure alignment across all departments and smooth execution of product plans.
Define Product Requirements : Develop detailed product requirements and specifications. Collaborate with stakeholders to ensure that all aspects of the product are aligned with user needs and organizational goals.
Lead Product Development : Manage the product development process, including timeline, budget, and resources. Oversee the creation of prototypes, content development, testing, and refinement to ensure products are ready for market.
Monitor Product Performance : Track and analyze product performance using analytics tools and feedback. Use data-driven insights to optimize products, enhance user experience, and drive continuous improvement.
Engage with Customers and Stakeholders : Gather feedback from customers, partners, and stakeholders to understand their needs and preferences. Use this information to refine products and identify new opportunities for innovation.
Develop Go-to-Market Plans : Collaborate with the marketing and sales teams to develop effective go-to-market strategies, including pricing, positioning, and promotional activities. Ensure successful product launches that meet revenue and enrollment goals.
Stay Informed on Industry Trends : Keep up-to-date with the latest trends in education, mobility, and sustainable technology sectors. Identify emerging opportunities and incorporate new ideas into the product roadmap.
Requirements
A bachelor s degree in Business, Education, Marketing, Engineering, or a related field.
A minimum of 4-6 years of experience in product management, preferably within the education, technology, or automotive sectors.
Proven track record of managing the full lifecycle of products from concept to launch.
Strong analytical skills with the ability to use data to inform decision-making and optimize product performance.
Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders.
Experience in market research, competitive analysis, and understanding customer needs.
Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
Strong organizational and project management skills, with attention to detail and a proactive approach.
Familiarity with product management tools and software, such as Jira, Trello, or similar.
Self-motivated, results-oriented, and able to work independently as well as part of a team.
Fluent in English; proficiency in additional languages is a plus