SEO Executive

Conduct thorough keyword research to identify relevant search terms and phrases.
Analyze search volume, competition, and user intent to select the most effective keywords.
Collaborate with content creators to integrate target keywords naturally into website content.
Audit and analyze website content, structure, and technical elements to ensure SEO best practices are followed.
Optimize meta titles, descriptions, headings, and content for target keywords.
Implement schema markup and structured data to enhance search engine visibility.
Monitor website performance, identify technical issues, and recommend solutions to improve site speed, mobile-friendliness, and crawlability.
Collaborate with web development teams to implement technical SEO recommendations.
Develop and execute link-building strategies to acquire high-quality backlinks from reputable websites.
Identify link-building opportunities through outreach, partnerships, and content promotion.
Collaborate with content teams to develop SEO-focused content strategies based on keyword research and trends.
Provide guidance on optimizing content for search engines and user engagement.
Conduct competitive analysis to identify strengths, weaknesses, and opportunities for improvement in our SEO strategy.
Stay informed about industry trends and competitors strategies.
Monitor and analyze website performance using tools such as Google Analytics and SEO software.
Provide regular reports on key SEO metrics, including organic traffic, keyword rankings, and backlink profile.
Keep up-to-date with search engine algorithm changes, industry trends, and best practices in SEO.
Share insights and recommendations with the team to adapt strategies accordingly.

Solid understanding of search engine algorithms, ranking factors, and SEO best practices.
Proficiency in using SEO tools such as Google Analytics, Google Search Console, Ahrefs, Moz, or similar tools.
Strong analytical skills and the ability to interpret data to make informed decisions.
Excellent communication skills to collaborate with cross-functional teams.
Certification in SEO or digital marketing.
Experience with content management systems (CMS) and website platforms.
Knowledge of HTML, CSS, and basic web development principles.
Experience with local SEO and e-commerce SEO strategies.