Manager - Marketing (12-14 yrs)

Responsibilities :

The person leading this role would be expected to :

- Drive the entire inbound marketing efforts towards setting up demand generation engine for the business through Content base marketing, SEO, SMM etc.

- Drive revenue growth through multiple marketing channels.

- Work with Inside sales team to deliver consistent business growth.

- Drive account growth through Account based marketing.

- Enhance the web properties of the company while ensuring optimum SEO and SEM effort towards discoverability and higher inbound traffic.

- Set up and drive social media strategy for the brand towards developing a compelling LinkedIn presence and outreach.

- Would be responsible for ensuring sustained thought leadership for the company in the performance engineering category by building a strong content management engine.

- Plan and deliver successful webinars every quarter - generate leads through successful webinars.

- Drive Video Marketing - Solution showcase, Testimonial and Case Studies

- Create customer presentations and contribute to building key proposals.

- Build Community/s.

- Branding/Messaging: Define and refine messaging for the ICP.

- Generate leads and grow revenue through Event marketing.

- Would be expected to lead all communication effort including internal communication, media relations and analyst relations.

Skills & Experience :

- Ideal candidate would come with 12+ years of experience, in the business-to-business IT services and solutions marketing.

- Would have extensive knowledge of digital marketing and communication with adequate experience in marketing automation tools like HubSpot, marketo, Pardot etc.

- Extensive lead gen experience through digital channels

- High attention to detail and ability to manage multiple, competing priorities simultaneously.

- Enjoy getting your hands dirty in day-to-day tasks and working in ambiguous environments where you must wear many hats.