Manager - Marketing (5-12 yrs)

Key Responsibilities:

- Inbound Marketing Strategy: Develop and implement comprehensive inbound marketing strategies that attract, engage, and convert potential customers through valuable content and experiences.

- Marketing Automation: Leverage marketing automation tools to streamline workflows, nurture leads, and optimize campaigns for maximum efficiency and effectiveness.

- SDR Team Management: Lead and mentor the SDR team, setting clear performance goals, providing training, and ensuring alignment with sales objectives to enhance lead generation and qualification processes.

- Performance Marketing: Design and execute performance-driven marketing campaigns across various channels, focusing on measurable outcomes and optimizing ROI.

- SEO Management: Oversee SEO strategies to improve organic search visibility, drive traffic to the website, and ensure content aligns with user search intent.

- ABM Strategy Development: Create and implement account-based marketing strategies targeting high-value accounts, tailoring messaging and campaigns to meet their specific needs.

- Cross-Functional Collaboration: Work closely with sales, product, and customer success teams to align marketing initiatives with overall business objectives and customer needs.

- Analytics and Reporting: Monitor and analyze marketing performance metrics, providing regular reports and insights to stakeholders, and using data to inform future strategies.

Qualifications:

- Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.

- 5+ years of experience in marketing, with a focus on inbound marketing, performance marketing, and team management.

- Proven experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.

- Strong understanding of SEO principles and best practices.

- Experience in developing and executing ABM strategies.

- Excellent leadership, communication, and interpersonal skills.

- Strong analytical mindset with the ability to interpret data and drive insights.