Dista - Lead/Manager - Content Marketing (6-10 yrs)

About Distacart:

Distacart is your one-stop shop for authentic Indian products, delivering groceries, personal care items, traditional attire, and festive essentials to customers across the globe.

As a fast-growing cross-border marketplace, we exclusively serve customers outside of India, connecting them with the richness of Indian culture while offering the convenience of global shopping.

Join a team passionate about innovation, creativity, and diversity as we make Indian culture accessible to everyone, anywhere-beyond India's borders.

Job Description:

- Distacart is seeking a- Lead Content Marketing Manager- to lead our content strategy and create compelling, culturally rich narratives that resonate with global audiences.

- This role will be having direct reports and will be required to actively manage them for optimal business results.

- This requires a creative storyteller with a deep understanding of content marketing, SEO, and the ability to craft engaging content across various platforms.

- If you're passionate about creating content that drives brand awareness, engages diverse audiences, and supports business growth, this is your opportunity to make a mark at Distacart.

Key Responsibilities:

Content Strategy Development:

- Develop and execute a comprehensive content marketing strategy aligned with Distacart's brand voice, business goals, and target audience.

- Identify key content themes and topics that resonate with culturally diverse global audiences while maintaining Distacart's core values.

- Collaborate with cross-functional teams to ensure content supports product launches, campaigns, and marketing initiatives.

Content Creation and Management:

- Oversee the creation of high-quality, engaging content across various formats, including blog posts, social media content, email newsletters, website copy, and more.

- Manage a content calendar to ensure consistent publishing and alignment with marketing campaigns and business objectives.

- Craft culturally relevant and shareable content that drives engagement and builds brand loyalty.

SEO and Content Optimization:

- Conduct keyword research and optimize content for search engines to improve organic visibility and drive traffic.

- Stay up-to-date on SEO best practices and implement strategies to enhance content performance.

- Analyze content performance metrics and use data-driven insights to refine and optimize future content.

Analytics and Reporting:

- Track and measure the performance of content campaigns, reporting on metrics like reach, engagement, and conversion rates.

- Use analytics tools to decode audience preferences, predict trends, and identify content opportunities.

- Provide regular reports and insights to stakeholders to demonstrate the impact of content marketing efforts.

Team Collaboration and Leadership:

- Lead and mentor a team of content creators, providing guidance and feedback to ensure high-quality output.

- Collaborate with design, social media, and marketing teams to create cohesive and impactful campaigns.

- Stay ahead of industry trends and best practices in content marketing, sharing insights with the team to drive innovation.

Qualifications:

- Educational Background.

- Bachelor's or Master's degree in Marketing, Journalism, Communications, English, or a related field.

Experience:

- 6-10 years of proven experience in content marketing, preferably in the e-commerce or B2C sector.

- Compelling candidates that show a good grasp and depth of skills in other industries and B2B will also be considered.

- Experience creating engaging content and developing content strategies that drive business results.

Skills:

- Exceptional writing, editing, and storytelling skills with a passion for creating engaging content.

- Strong understanding of SEO principles and content optimization techniques.

- Proficiency in content management systems (CMS) and social media platforms.

- Familiarity with analytics tools (Google Analytics, SEMrush, etc) and the ability to interpret data to drive decisions.

- Ability to work collaboratively with diverse teams and adapt to fast-paced environments.

Technical Proficiency:

- Knowledge of video editing tools and platform-specific content guidelines is a plus.

- Familiarity with digital advertising strategies and tools is an advantage.

Why Join Us?

At Distacart, you'll find more than just a job; you'll join a mission-driven company passionate about connecting people to Indian culture.

You'll have the opportunity to:

Create impactful content seen by millions across the globe. Work with a diverse and supportive team that values creativity and innovation. Shape the future of a fast-growing e-commerce platform. Enjoy flexible work policies, professional growth opportunities, and a vibrant office culture.