PloPdo - Creative Lead Copy Writer (8-12 yrs)

Role Overview:

As a Creative Lead - Copy, you will be the voice behind BFSI brands, translating complex financial concepts into compelling, accessible content. This leadership role demands a creative mind, strategic vision, and the ability to produce high-quality digital campaigns that resonate with diverse audiences.

Key Responsibilities:

- Develop and oversee the creation of award-winning copy for digital campaigns.

- Collaborate with creative, marketing, and client service teams to craft engaging content strategies.

- Stay informed on BFSI industry trends to enhance content relevance.

- Mentor junior writers, fostering a culture of creativity and excellence.

- Partner with design and production teams to ensure cohesive storytelling across platforms.

- Innovate content frameworks for integrated digital campaigns.

Qualifications & Skills:

- 8-12 years of experience in leading digital agencies, with a robust portfolio in the BFSI sector.

- Exceptional writing skills with the ability to simplify complex financial concepts.

- Expertise in digital storytelling, social media trends, and SEO best practices.

- Proven track record of managing high-profile BFSI clients and delivering award-winning campaigns.

- Strong leadership in creative ideation and campaign concept development.

Why Join Us?

- Work with India's top BFSI brands and Fortune 500 companies.

- Be part of a purpose-driven culture committed to integrity, innovation, and nation-building.

- Opportunity to drive digital transformation and thought leadership in the BFSI sector.