Roundglass - Creative Lead (5-8 yrs)

Position Title: Studio Creative Lead - Social Media Production.

Location: Mumbai

Position Type: Regular, Full-Time

Who we are:

- At Roundglass, our primary goal is to make a positive impact on people's lives worldwide.

- We are constantly seeking individuals who share our passion for meaningful work and are driven by a sense of purpose.

- If you care about making a difference and want to be part of a team that values impactful work, we invite you to join us.

- We have established Roundglass Giving, which encompasses various social impact initiatives like the Roundglass Foundation, Roundglass Sports, and Roundglass Sustain.

- These initiatives are dedicated to promoting wellbeing for communities and the planet.

- At Roundglass Living, our mission is centered around helping individuals lead healthier and more fulfilling lives through the practice of holistic wellbeing.

- We achieve this by providing access to the best teachers, innovative tools for cultivating healthy habits, and scientifically backed resources.

- Through these offerings, we empower people to make lasting changes that enhance their overall health and wellbeing.

About the Role:

- Roundglass Creative Studio is seeking a visionary Creative Lead with a passion for social media storytelling.

- This role is central to creating and driving high-impact video content that conveys the energy, values, and mission of Roundglass across platforms through its video channels in social media.

- You'll be responsible for crafting and implementing content strategies that resonate with a diverse audience, engaging them through the dynamic storytelling of Roundglass pillars, including Sports, Sustain, and other wellbeing initiatives.

What You'll Do:

- Creative Direction.

- Lead creatives for social media videos that highlight Roundglass work and commitment across its verticals.

- Develop storytelling techniques and formats tailored for social media, capturing attention through short, impactful videos.

- Conduct and manage Pre-Production Meetings (PPMs) with internal and external stakeholders to align project objectives, creative direction, and outcomes.

- Ensure brand consistency across all social media content, building a strong visual and narrative identity that appeals to diverse audiences.

- Collaborate closely with internal teams on visual design, motion graphics, and videography to produce cohesive and engaging content and to ensure all projects meet quality and timeline expectations.

Storytelling & Production:

- Conceptualize and produce compelling social media videos that share Roundglass stories, from wellbeing initiatives, Sports and Foundation initiatives to wildlife conservation and sustainability efforts.

- Oversee the production of short-form videos, social media campaigns, and promotional content that embodies Roundglass mission of holistic well-being.

- Manage multimedia content creation across various platforms (videos, reels, digital campaigns), ensuring brand engagement and relevance for each platform's audience.

Cross-functional Collaboration:

- Partner with marketing, events, editorial, and communications teams to understand and support their objectives through impactful social media content.

- Facilitate collaborative brainstorming sessions to integrate team insights, creating cohesive content strategies that resonate on social media.

Trend Analysis:

- Stay up to date with trends in social media video content, storytelling formats, and best practices across platforms.

- Continuously explore new ways to captivate audiences, innovate content delivery, and enhance engagement across social media channels.

Skills & Qualifications:

- 5-8 years of experience in a Senior Creative Director or equivalent role, ideally within social media, digital content creation, or brand-focused studios.

- Proven experience in creating high-impact social media videos and campaigns that resonate with audiences, ideally within wellness, sustainability, or lifestyle sectors.

- Expertise in leading PPMs, aligning creative and production efforts to deliver high-quality, on-schedule content.

- Skilled in developing workflows to optimize efficiency and quality for social media production.

- Excellent written and verbal communication skills, detail-oriented, and able to work independently as well as within a passionate, mission-driven team.

Why Roundglass:

- Roundglass was built on the vision that wellbeing should be at the very center of our life ourney.

- We are reimagining how the world experiences wellbeing and how companies (like our own) support the wellbeing of their people.

- We're a group of talented, socially conscious, gritty, innovators using technology and human energy to create a vibrant wellness ecosystem.

- Together, we've built an amazing community, and we are always looking for people who share our passion.

- To learn more, visit our Website, Facebook, Instagram and LinkedIn Roundglass does not discriminate against race, color, religion, sex, sexual orientation, gender identity, gender expression, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law.

- We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment.