PloPdo - Creative Lead - Copywriting (8-12 yrs)

Role Overview:

The Creative Lead - Copy will be responsible for developing impactful, accessible content that communicates complex financial concepts to a broader audience. This is a leadership role that combines creativity, strategy, and collaboration across teams to craft compelling digital campaigns.

Responsibilities:

- Lead the creation of award-winning copy for digital campaigns across platforms.

- Collaborate with creative, marketing, and client service teams to develop content strategies that align with client objectives.

- Stay updated on BFSI industry trends to ensure content relevance.

- Mentor junior writers and cultivate a creative and high-performance team culture.

- Ensure cohesive storytelling by partnering with design and production teams.

- Develop innovative content frameworks for integrated digital campaigns.

Qualifications & Skills:

- 8-12 years of experience in leading digital agencies with a focus on BFSI.

- Exceptional writing skills, especially in simplifying complex financial concepts.

- Expertise in digital storytelling, understanding of social media trends, and SEO practices.

- Proven track record of managing high-profile BFSI clients and delivering successful campaigns.

- Leadership capabilities in creative ideation and campaign development.

Why Join us:

- Opportunity to work with top BFSI brands and Fortune 500 companies.

- Join a purpose-driven culture that focuses on integrity, innovation, and nation-building.

- Be part of an exciting role that allows you to drive digital transformation in the BFSI sector.